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The Great Persuasion

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The Great Persuasion

The Great Persuasion Book
Author : Angus Burgin
Publisher : Harvard University Press
Release : 2012-10-30
ISBN : 0674067436
File Size : 46,9 Mb
Language : En, Es, Fr and De

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Book Summary :

Just as economists struggle today to justify the free market after the global economic crisis, an earlier generation revisited their worldview after the Great Depression. In this intellectual history of that project, Burgin traces the evolution of postwar economic thought in order to reconsider the most basic assumptions of a market-centered world.

The Great Persuasion

The Great Persuasion Book
Author : Angus Burgin
Publisher : Harvard University Press
Release : 2012-10-30
ISBN : 0674070496
File Size : 40,8 Mb
Language : En, Es, Fr and De

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Book Summary :

Just as economists struggle today to justify the free market after the global economic crisis, an earlier generation revisited their worldview after the Great Depression. In this intellectual history of that project, Burgin traces the evolution of postwar economic thought in order to reconsider the most basic assumptions of a market-centered world.

The Great Persuasion

The Great Persuasion Book
Author : Angus Burgin
Publisher : Unknown
Release : 2015-04-04
ISBN : 9780674503762
File Size : 36,7 Mb
Language : En, Es, Fr and De

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Book Summary :

Just as economists struggle today to justify the free market after the global economic crisis, an earlier generation revisited their worldview after the Great Depression. In this intellectual history of that project, Burgin traces the evolution of postwar economic thought in order to reconsider the most basic assumptions of a market-centered world.

Propaganda Persuasion and the Great War

Propaganda  Persuasion and the Great War Book
Author : Pier Paolo Pedrini
Publisher : Routledge
Release : 2017-08-07
ISBN : 1351866184
File Size : 23,6 Mb
Language : En, Es, Fr and De

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Book Summary :

How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a "factory of consensus". The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to "make the world safe for democracy". In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists "hidden persuaders" who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate.

Persuasion

Persuasion Book
Author : Jasper Kim
Publisher : Routledge
Release : 2018-03-28
ISBN : 1351113690
File Size : 42,9 Mb
Language : En, Es, Fr and De

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Book Summary :

Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.

Knowledge and Persuasion in Economics

Knowledge and Persuasion in Economics Book
Author : Donald N. McCloskey,Deirdre N. McCloskey
Publisher : Cambridge University Press
Release : 1994-05-05
ISBN : 9780521436038
File Size : 40,6 Mb
Language : En, Es, Fr and De

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Book Summary :

Is economics a science? Deidre McCloskey says 'Yes, but'. Yes, economics measures and predicts, but - like other sciences - it uses literary methods too. Economists use stories as geologists do, and metaphors as physicists do. The result is that the sciences, economics among them, must be read as 'rhetoric', in the sense of writing with intent. McCloskey's books, The Rhetoric of Economics(1985) and If You're So Smart(1990), have been widely discussed. In Knowledge and Persuasion in Economics he converses with his critics, suggesting that they too can gain from knowing their rhetoric. The humanistic and mathematical approaches to economics, says McCloskey, fit together in a new 'interpretive' economics. Along the way he places economics within the sciences, examines the role of mathematics in the field, replies to critics from the left, right and centre, and shows how economics can again take a leading place in the conversation of humankind.

The Art of Persuasion

The Art of Persuasion Book
Author : Bob Burg
Publisher : Sound Wisdom
Release : 2011-09-20
ISBN : 0768487005
File Size : 36,5 Mb
Language : En, Es, Fr and De

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Book Summary :

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

Persuasion

Persuasion Book
Author : Arlene Dickinson
Publisher : HarperCollins Canada
Release : 2011-09-12
ISBN : 1443405981
File Size : 44,9 Mb
Language : En, Es, Fr and De

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Book Summary :

At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion. Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.