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Selling The Intangible

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Selling The Intangible

Selling The Intangible Book
Author : Meera Kothand
Publisher : Unknown
Release : 2021-03-03
ISBN : 0987650XXX
File Size : 48,7 Mb
Language : Ennglish

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Does any of this sound familiar to you? You've put your heart and soul into creating a product only to have it completely bomb. Or maybe you've seen that happen to your friends or peers in the online space, and you're dead scared that's going to be you because you have no clue what you're doing. You're grateful to be able to serve clients one-on-one, but you're exhausted! The idea of creating a digital product to add passive income to your revenue streams sounds oh-so-good! Maybe you have an idea for a digital product but getting it out there seems like this enormously daunting task with a gazillion steps, and you don't want to shell out thousands for anther course or coach. Or perhaps you're void of ideas, but you're just itching to try digital products. Nodding yes? Digital products are an overwhelming, exhausting affair especially when you don't know what to focus on. No matter what type of digital product you're creating (and yes there are a few!), there are some core components you need to focus on if you want to create successful digital products and have them as a staple in your business model. This isn't just about knowing what tools to use or what platform to sell your product on (you should never start there!) You need a coherent, holistic strategy to be successful at it in the long run. Selling the Intangible will introduce you to these core components in the form of bite-sized strategies and pro tips so that you have a plan for success before you even start. Think of it as your digital product road map. Here's what's packed into this how-to guide: How to create perpetual customer journeys so that your audience keep coming back to buy more How to know which digital products to create and when so you're NEVER backtracking The truth about winning offers and the secret hack to ensure your product sells Answers to the following questions: - How soon is too soon to add a product? - Should you sell on an external marketplace like Amazon, Udemy, or Coursera vs. on your own site? - Do you need webinars for all your funnels? AND MORE. Imagine knowing the exact steps you need to take to get your product created, launched, and selling successfully... Imagine cultivating an audience who are clamoring to get their hands on "your next thing"... Imagine never having to chase the next sale... If you're thinking about creating a digital product or you've felt burned-out and overwhelmed from creating digital products before, this book will be right up your alley. Intrigued yet? Then scroll to the top and click or tap "Buy Now."

Selling the Intangible Company

Selling the Intangible Company Book
Author : Thomas Metz
Publisher : John Wiley & Sons
Release : 2008-11-17
ISBN : 0470456906
File Size : 44,5 Mb
Language : Ennglish

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In Selling the Intangible Company, Thomas Metz helps entrepreneurs and venture capitalists to better understand the process of selling a company whose value is strategic. He addresses all the key issues surrounding the sale of a company in which the value is in its technology, its software, and its know-how–but has not yet shown up on its balance sheet. Filled with in-depth insights and expert advice, this book provides essential information for business professionals and technology CEOs who need to understand the nuances of selling a company with intangible value.

Selling The Intangible

Selling The Intangible Book
Author : Michelle Miller
Publisher : Independently Published
Release : 2021-09-20
ISBN : 0987650XXX
File Size : 29,5 Mb
Language : Ennglish

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I wholeheartedly agree with Meera Kothand. Just a few additional points I might add: One thing that makes it seem easier to sell tangible goods is the ability of a seller to give the buyer a sensory experience. You can touch, feel, experience the product and begin to sell yourself on it. It's why salespeople at auto dealerships are so keen on getting you behind the wheel for a test drive. But some sellers over-rely on the product, then, to sell itself. They don't personalize the benefits or help make the connection that will be of value to the buyer. Take away the tangible. and these same sellers suddenly have to depend on their own ability to describe and magnify value. Some can and some cannot. When selling intangibles, you have to be a good storyteller so your buyer can visualize the experience that they can't physically have. You have to demonstrate value in a way that isn't experiential. When selling tangibles, you should be using this same approach to personalize the experience and magnify the value. Instead of thinking one or the other of those pairs will be easier, consider the following: What is the length of the usual sales cycle for each -- does one seem "too long" to you? Which interests you the most, which do you like to talk about? The reason I suggest considering the above is that all of those are "easy" to sell when you like what you're selling and can live with the length of the sales cycle.

The New Art of Selling Intangibles

The New Art of Selling Intangibles Book
Author : LeRoy Gross,Donald Korn
Publisher : Marketplace Books
Release : 2003-12
ISBN : 9781592800681
File Size : 26,6 Mb
Language : Ennglish

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'It's an invaluable resource for financial advisors, consultants, stockbrokers, and insurance agents alike."-- Keith Clark, DWC ConsultantsFinancial professionals often cringe at the thought of being in the business of 'selling." But selling is a key aspect of any financial professional's routine. Whether you're an advisor persuading a prospective client to hire you, a broker touting stocks, or an agent nudging a client toward an insurance policy or annuity - you're selling: The concept, the ideas -even yourself! Your 'product" is elusive - or intangible - making the challenges you face 'selling" even more complex.Now, turn to a cherished industry classic - The NEW Art of Selling Intangibles - for a full program of sales techniques specifically designed for financial professionals in their quest to: find clients, close clients, retain clients - and convince clients to make the right financial choices.This groundbreaking book was the first to integrate investment strategies with selling strategies exclusively targeted to financial professionals. Now - it's thoroughly updated, revised, and reworked to meet the needs of today's time-pressed professionals. Expanding on key issues, while weaving in new areas of concern - Korn presents a comprehensive program for winning.Learn to master every method needed to perfect your 'selling" skills - even if selling does not come naturally to you. You'll find.- 4 ways to get past 'No"- 11 top resources for finding prospects- 3 magic words to increase your sales power & income - instantly- Selling phrases - for everything from stocks, index funds & annuities to 529 plans- Closing techniques - and scripts - for every situation- How to heat up 'Cold Calls" and warm up prospects.Plus - methods for developing proper asset allocation strategies - and convincing clients to embrace them. Yes, there still is an 'art" to selling intangibles. Now - master the art yourself - with the proven methods featured in this new work.

Selling the Invisible

Selling the Invisible Book
Author : Harry Beckwith
Publisher : Grand Central Publishing
Release : 1999-06-14
ISBN : 0446930032
File Size : 38,9 Mb
Language : Ennglish

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

The Art of Selling Intangibles

The Art of Selling Intangibles Book
Author : LeRoy Gross
Publisher : Prentice Hall Press
Release : 1988
ISBN : 0987650XXX
File Size : 52,5 Mb
Language : Ennglish

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Download The Art of Selling Intangibles book written by LeRoy Gross and published by Prentice Hall Press with total hardcover pages 292 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

The Art of Selling Intangibles

The Art of Selling Intangibles Book
Author : LeRoy Gross
Publisher : Prentice Hall
Release : 1985-01-01
ISBN : 9780130487865
File Size : 40,7 Mb
Language : Ennglish

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Download The Art of Selling Intangibles book written by LeRoy Gross and published by Prentice Hall with total hardcover pages 314 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Solution Selling Creating Buyers in Difficult Selling Markets

Solution Selling  Creating Buyers in Difficult Selling Markets Book
Author : Michael T. Bosworth
Publisher : McGraw-Hill Companies
Release : 1995
ISBN : 0987650XXX
File Size : 55,7 Mb
Language : Ennglish

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Solution Selling Creating Buyers in Difficult Selling Markets Book PDF/Epub Download

In this age of rapidly-advancing technology, sales professionals need a reliable method for selling products and services that are perceived as sophisticated or complex. This book offers techniques for overcoming the customer's resistance, showing how to generate prospects and new business with a unique value-perception approach, create a set of tools that enable sales managers to manage pipeline, assign prospecting activity, control the cost of sales, and more.

Strategic Management and Online Selling

Strategic Management and Online Selling Book
Author : Susanne Royer
Publisher : Routledge
Release : 2013-04-15
ISBN : 1134270445
File Size : 21,5 Mb
Language : Ennglish

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Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Selling For Dummies

Selling For Dummies   Book
Author : Tom Hopkins
Publisher : John Wiley & Sons
Release : 2011-03-08
ISBN : 1118047311
File Size : 29,6 Mb
Language : Ennglish

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Your hands-on guide to the most up-to-date selling strategies and techniques Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? No matter your level of skill, this guide will help you lay a foundation for sales success, with the latest information on how to research your prospects, break down the steps of the sales process, follow up with happy customers, and much more. The wonderful world of selling — discover what selling is (and isn't) and find out how mastering selling skills can benefit all areas of your life Stand out from the crowd — find out how knowing your clients sets you apart from average persuaders and helps you hear more yeses Scale the steps to success — discover the seven steps of the selling cycle to score appointments, make a good impression, give winning presentations, address client concerns, close sales,and more If you build it, they will come — take your career to the next level with valuable tips on how to stay in touch with clients, harness the power of the Internet to make more sales, manage your time wisely, and partner with others Open the book and find: Tips for approaching selling with passion and a positive attitude The latest prospecting and qualification strategies Top techniques for sales presentations Helpful hints on handling client concerns Guidance on getting referrals The scoop on using the latest technology to your advantage Information on establishing goals and planning your time efficiently Advice on staying upbeat when you don't succeed Learn to: Be truly well-prepared for every selling situation you encounter or create Close sales in seven steps or less Take advantage of the latest technology during the selling process Set and achieve sales goals to grow your business

Strategic Management and Online Selling

Strategic Management and Online Selling Book
Author : Susanne Royer
Publisher : Routledge
Release : 2013-04-15
ISBN : 1134270453
File Size : 29,5 Mb
Language : Ennglish

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Strategic Management and Online Selling Book PDF/Epub Download

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Secrets of Question Based Selling

Secrets of Question Based Selling Book
Author : Thomas Freese
Publisher : Sourcebooks, Inc.
Release : 2013-11-05
ISBN : 1402287534
File Size : 51,6 Mb
Language : Ennglish

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"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more

Intangible Capital

Intangible Capital Book
Author : Mary Adams,Mary Adams Oleksak,Michael M. Oleksak
Publisher : Greenwood
Release : 2010
ISBN : 9780313380747
File Size : 27,9 Mb
Language : Ennglish

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"Intangible Capital is a breakthrough book. Adams and Oleksak have managed the near impossible: to make the complex topic of intangible assets understandable and meaningful to businessmen, policymakers and the general public. I consider this a guidebook to the economy of the 21st century."---Kenan Jarboe, President, Athena Alliance --

Intangible Assets and Value Creation

Intangible Assets and Value Creation Book
Author : Juergen H. Daum
Publisher : John Wiley & Sons
Release : 2003-07-11
ISBN : 0470859237
File Size : 34,9 Mb
Language : Ennglish

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Intangible Assets and Value Creation Book PDF/Epub Download

With the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.

The Art of Closing the Sale

The Art of Closing the Sale Book
Author : Brian Tracy
Publisher : HarperCollins Leadership
Release : 2007-05-20
ISBN : 141857791X
File Size : 23,8 Mb
Language : Ennglish

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Do you want to learn the keys to sales success? Confidence and self-esteem are just a few factors that separates successful salespeople from unsuccessful ones. Let Brian Tracy help you master the art of closing the deal. As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid sales leaders in every business. When salespeople follow a proven, step-by-step process, they can get more orders, faster and quicker than before. Through this comprehensive program, Tracy shares more than 50 practical, daily techniques for increasing your confidence in your sales abilities and boosting sales profits. In The Art of Closing the Sale, you will learn: The two major "motivating" factors in closing a sale The three "hot buttons" to push when selling to businesses How to avoid the five simple errors that spell the difference between success and near-success No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can't close the sale, your efforts yield nothing. The Art of Closing the Sale teaches skills that anyone can use to transform the sales process into a consistent win. This book is an absolute must-read for every sales professional seeking to boost their career and create a successful future.

Intangible Assets Values Measures and Risks

Intangible Assets   Values  Measures  and Risks Book
Author : John R.M. Hand,Baruch Lev
Publisher : OUP Oxford
Release : 2003-02-20
ISBN : 0191588954
File Size : 29,6 Mb
Language : Ennglish

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Intangible Assets Values Measures and Risks Book PDF/Epub Download

Download Intangible Assets Values Measures and Risks book written by John R.M. Hand,Baruch Lev and published by OUP Oxford with total hardcover pages 454 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Light in Architecture

Light in Architecture Book
Author : Elisa Valero Ramos
Publisher : Routledge
Release : 2019-08-09
ISBN : 1000701689
File Size : 28,6 Mb
Language : Ennglish

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Light in Architecture Book PDF/Epub Download

Light in Architecture explores the role and use of light in and around buildings from the time that Stonehenge was built through to the present day, illustrating how a greater understanding of this intangible and free material will lead us to better architecture and, ultimately, improve our quality of life. Translated and carefully updated from the best-selling Spanish book, La Materia Intangible, this full colour edition explains why light is so fundamental to human perception, how its nature and use are influenced by time and place, and how it has come to be used as a tool for abstract architectural design. Drawing on centuries of thinking and over 40 real-life, international exemplars, the book explores the different ways that light can be harnessed and manipulated to achieve particular objectives, emotions or experiences, as well as how the technologies and techniques for doing so have developed over time.

Transfer Pricing Guidelines for Multinational Enterprises and Tax Administrations Transfer Pricing Guidelines for Multinational Enterprises and Tax Administrations

Transfer Pricing Guidelines for Multinational Enterprises and Tax Administrations Transfer Pricing Guidelines for Multinational Enterprises and Tax Administrations Book
Author : OECD
Publisher : OECD Publishing
Release : 2017-07-31
ISBN : 9264279997
File Size : 53,9 Mb
Language : Ennglish

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Transfer Pricing Guidelines for Multinational Enterprises and Tax Administrations Transfer Pricing Guidelines for Multinational Enterprises and Tax Administrations Book PDF/Epub Download

Download Transfer Pricing Guidelines for Multinational Enterprises and Tax Administrations Transfer Pricing Guidelines for Multinational Enterprises and Tax Administrations book written by OECD and published by OECD Publishing with total hardcover pages 238 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Advertising Selling

Advertising   Selling Book
Author : Anonim
Publisher : Unknown
Release : 1917
ISBN : 0987650XXX
File Size : 37,7 Mb
Language : Ennglish

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Advertising Selling Book PDF/Epub Download

Download Advertising Selling book written by and published by with total hardcover pages 658 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Industrial Series

Industrial Series Book
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher : Unknown
Release : 1941
ISBN : 0987650XXX
File Size : 22,6 Mb
Language : Ennglish

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Industrial Series Book PDF/Epub Download

Download Industrial Series book written by United States. Bureau of Foreign and Domestic Commerce and published by with total hardcover pages 112 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Kerry Joyce

Kerry Joyce Book
Author : Kerry Joyce
Publisher : Unknown
Release : 2018-11
ISBN : 9781938461941
File Size : 35,5 Mb
Language : Ennglish

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Kerry Joyce Book PDF/Epub Download

"Kerry Joyce is known for the refined elegance and quiet classicism that unite his varied houses and interiors, as well as his collections of textiles, furniture, and rugs. His debut book spans a fascinating career, celebrating a unique, warm design sense that seeks always to turn houses into homes - to achieve the Intangible through the creation of tranquility and balance. The book showcases homes in a surprising range of styles, from modern to traditional, urban to rustic, period restorations to entirely newly imagined houses that feel as though they are just as authentic. In addition, a charming introduction describes Joyce's unusual path to becoming a designer, with thoughtful essays on each part of his work, from houses to interiors to his products. A special view into the creative process of an influential and multi-talented designer"--Provided by publisher