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Principles Book
Author : Ray Dalio
Publisher : Simon and Schuster
Release : 2018-08-07
ISBN : 1982112387
File Size : 20,6 Mb
Language : En, Es, Fr and De


Principles Book PDF/Epub Download

#1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success. In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve. Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

Principles for Success

Principles for Success Book
Author : Ray Dalio
Publisher : Simon and Schuster
Release : 2019-11-26
ISBN : 1982147253
File Size : 37,8 Mb
Language : En, Es, Fr and De


Principles for Success Book PDF/Epub Download

An entertaining, illustrated adaptation of Ray Dalio’s Principles, the #1 New York Times bestseller that has sold more than two million copies worldwide. Principles for Success distills Ray Dalio’s 600-page bestseller, Principles: Life & Work, down to an easy-to-read and entertaining format that’s acces­sible to readers of all ages. It contains the key elements of the unconven­tional principles that helped Dalio become one of the world’s most suc­cessful people—and that have now been read and shared by millions worldwide—including how to set goals, learn from mistakes, and collaborate with others to produce exceptional results. Whether you’re already a fan of the ideas in Princi­ples or are discovering them for the first time, this illustrated guide will help you achieve success in having the life that you want to have.

First Principles

First Principles Book
Author : Thomas E. Ricks
Publisher : HarperCollins
Release : 2020-11-10
ISBN : 0062997475
File Size : 27,6 Mb
Language : En, Es, Fr and De


First Principles Book PDF/Epub Download

New York Times Bestseller Editors' Choice —New York Times Book Review "Ricks knocks it out of the park with this jewel of a book. On every page I learned something new. Read it every night if you want to restore your faith in our country." —James Mattis, General, U.S. Marines (ret.) & 26th Secretary of Defense The Pulitzer Prize-winning journalist and #1 New York Times bestselling author offers a revelatory new book about the founding fathers, examining their educations and, in particular, their devotion to the ancient Greek and Roman classics—and how that influence would shape their ideals and the new American nation. On the morning after the 2016 presidential election, Thomas Ricks awoke with a few questions on his mind: What kind of nation did we now have? Is it what was designed or intended by the nation’s founders? Trying to get as close to the source as he could, Ricks decided to go back and read the philosophy and literature that shaped the founders’ thinking, and the letters they wrote to each other debating these crucial works—among them the Iliad, Plutarch’s Lives, and the works of Xenophon, Epicurus, Aristotle, Cato, and Cicero. For though much attention has been paid the influence of English political philosophers, like John Locke, closer to their own era, the founders were far more immersed in the literature of the ancient world. The first four American presidents came to their classical knowledge differently. Washington absorbed it mainly from the elite culture of his day; Adams from the laws and rhetoric of Rome; Jefferson immersed himself in classical philosophy, especially Epicureanism; and Madison, both a groundbreaking researcher and a deft politician, spent years studying the ancient world like a political scientist. Each of their experiences, and distinctive learning, played an essential role in the formation of the United States. In examining how and what they studied, looking at them in the unusual light of the classical world, Ricks is able to draw arresting and fresh portraits of men we thought we knew. First Principles follows these four members of the Revolutionary generation from their youths to their adult lives, as they grappled with questions of independence, and forming and keeping a new nation. In doing so, Ricks interprets not only the effect of the ancient world on each man, and how that shaped our constitution and government, but offers startling new insights into these legendary leaders.

Variational Principles in Dynamics and Quantum Theory

Variational Principles in Dynamics and Quantum Theory Book
Author : Wolfgang Yourgrau,Stanley Mandelstam
Publisher : Courier Corporation
Release : 2012-04-26
ISBN : 0486151131
File Size : 29,8 Mb
Language : En, Es, Fr and De


Variational Principles in Dynamics and Quantum Theory Book PDF/Epub Download

DIVHistorical, theoretical survey with many insights, much hard-to-find material. Hamilton’s principle, Hamilton-Jacobi equation, etc. /div

Sports Training Principles

Sports Training Principles Book
Author : Dr. Frank W. Dick O.B.E.
Publisher : Bloomsbury Publishing
Release : 2014-12-11
ISBN : 1472905288
File Size : 32,7 Mb
Language : En, Es, Fr and De


Sports Training Principles Book PDF/Epub Download

This is the new, fully revised, sixth edition of this ultimate reference tool for all coaches responsible for training athletes to fulfill their performance potential. Written by world-renowned and highly sought after coach and President of the European Athletics Coaches Association, Frank W. Dick, with contributions from Professor Timothy Noakes (University of Cape Town, South Africa), Dr Penny Werthner (University of Calgary, Canada), Scott Drawer (Athletic Performance Manager of Rugby Football Union), Vern Gambetta (USA Track & Field), Dr Cliff Mallett and Dr David Jenkins (University of Queensland, Australia), this textbook comprehensively covers the core aspects of sports coaching which can be applied to all sports and disciplines. This new edition has been extensively revised to incorporate the latest theory and practice in sports training and coaching, with supplementary contributions from international experts. The book covers the key sports science topics: Anatomy and physiology; Biomechanics, Psychology; Nutrition; Performance Analysis; Training; and Coaching methods This is a highly recommended resource for students of applied sports science, sports coaching, sports development, PE teachers, fitness advisers, coaches and athletes.

Environmental Principles and Policies

Environmental Principles and Policies Book
Author : Sharon Beder
Publisher : Routledge
Release : 2013-11-05
ISBN : 1134037333
File Size : 48,7 Mb
Language : En, Es, Fr and De


Environmental Principles and Policies Book PDF/Epub Download

Environmental Principles and Policies uses environmental and social principles to analyse the latest wave of economic-based and market-orientated environmental policies currently being adopted around the world. This book provides an in-depth examination of six key principles that have been incorporated into international treaties and the national laws of many countries: * ecological sustainability * the polluter pays principle * the precautionary principle * equity * human rights * public participation These principles are then used to evaluate a range of policies including pollution charges, emissions, trading, water markets, biodiversity banks and tradable fishing rights. Environmental Principles and Policies is easily accessible, using non-technical language throughout, and - in what sets it apart from other books on environmental policy-making - it takes a critical and interdisciplinary approach. It does not set out policies in a descriptive or prescriptive way, but analyses and evaluates policy options from a variety of perspectives. This enables readers to gain a thorough grasp of important principles and current policies, as well as demonstrating how principles can be used to critically assess environmental policies.

The Principles and Power of Vision

The Principles and Power of Vision Book
Author : Myles Munroe
Publisher : Whitaker House
Release : 2015-01-01
ISBN : 1603741410
File Size : 55,6 Mb
Language : En, Es, Fr and De


The Principles and Power of Vision Book PDF/Epub Download

Whether you are a businessperson, a departmental manager, an employee, a homemaker, a student, or a head of state, author Myles Munroe explains how you can make your dreams and hopes a living reality. Through The Principles and Power of Vision, you will… Discover your purpose in life. Understand why vision is essential to your success. Grasp the necessary keys for fulfilling your life’s dream. Develop a specific plan for achieving your vision. Overcome obstacles to your vision. Your success is not dependent on the state of the economy, what careers are currently in demand, or what the job market is like. You do not need to be hindered by what people think you are capable of or a lack of resources. This book provides you with time-tested principles that will enable you to fulfill your vision no matter who you are or where you come from. You were not meant for a mundane or mediocre life. You do not exist just to earn a paycheck. Revive your passion for living. Pursue your dream. Discover your vision—and find your true life.

Davidson s Principles and Practice of Medicine E Book

Davidson s Principles and Practice of Medicine E Book Book
Author : Brian R. Walker,Nicki R Colledge
Publisher : Elsevier Health Sciences
Release : 2013-12-06
ISBN : 0702051039
File Size : 25,9 Mb
Language : En, Es, Fr and De


Davidson s Principles and Practice of Medicine E Book Book PDF/Epub Download

More than two million medical students, doctors and other health professionals from around the globe have owned a copy of Davidson’s Principles and Practice of Medicine since it was first published. Today’s readers rely on this beautifully illustrated text to provide up-to-date detail of contemporary medical practice, presented in a style that is concise and yet easy to read. Davidson’s provides the factual knowledge required to practise medicine, explaining it in the context of underlying principles, basic science and research evidence, and shows how to apply this knowledge to the management of patients who present with problems rather than specific diseases. The book has won numerous prizes including being highly commended in the British Medical Association book awards. Davidson’s global perspective is enhanced by the input of an international team of authors and a distinguished International Advisory Board from 17 countries. Building on the foundations laid down by its original editor, Davidson’s remains one of the world’s leading and most respected textbooks of medicine. The underlying principles of medicine are described concisely in the first part of the book, and the detailed practice of medicine within each sub-specialty is described in later system-based chapters. Most chapters begin with a two-page overview of the important elements of the clinical examination, including a manikin to illustrate the key steps in the examination of the relevant system. A practical, problem-based clinical approach is described in the ‘Presenting Problems’ sections, to complement the detailed descriptions of each disease. The text is extensively illustrated, with over 1000 diagrams, clinical photographs, and radiology and pathology images. 1350 text boxes present information in a way suitable for revision, including 150 clinical evidence boxes summarising the results of systematic reviews and randomised controlled trials and 65 ’In Old Age’ boxes highlighting important aspects of medical practice in the older population. A combined index and glossary of medical acronyms contains over 10 000 subject entries. The contents can also be searched comprehensively as part of the online access to the whole book on the StudentConsult platform. Access over 500 self-testing questions with answers linked to the book’s content for further reading. The text uses both SI and non-SI units to make it suitable for readers throughout the globe. A new chapter specifically on Stroke Disease recognises the emergence of Stroke Medicine as a distinct clinical and academic discipline. A rationalisation of the 1350 boxes used throughout the book gives a simpler and clearer presentation of the various categories. New ‘In Adolescence’ boxes recognise the fact that many chronic disorders begin in childhood and become the responsibility of physicians practising adult medicine. These boxes acknowledge the overlap ‘transitional’ phase and highlight the key points of importance when looking after young people. The regular introduction of new authors and editors maintains the freshness of each new edition. On this occasion Dr Ian Penman has joined the editorial team and 18 new authors bring new experience and ideas to the content and presentation of the textbook. An expanded International Advisory Board of 38 members includes new members from several different countries.

The Principles of Transformation

The Principles of Transformation Book
Author : Ebenezer Acheampong Addo
Publisher : Xlibris Corporation
Release : 2015-05-28
ISBN : 150356469X
File Size : 54,6 Mb
Language : En, Es, Fr and De


The Principles of Transformation Book PDF/Epub Download

We are all influenced by our environment and by everything in it. It is easy for some plants to prosper and bear much fruit under certain environmental conditions, but other plants need different climatic conditions. This truth is also valid in relation to human beings. The environment you live in has a bearing on your altitude and your performance. Achievement or success in any area is a function of many factors, including your environment and prevailing circumstances. Therefore, prevailing conditions can either inhibit or enhance your performance and, subsequently, your success. However, factors such as knowledge, wisdom, skill, and attitude can override the outcome of a negative environment or circumstances. For example, gravity is a fact of life, but birds overcome gravity all the time by flapping their wings. Therefore they are able to fly for sustained periods without falling to the ground. In the same way, the application of the right combination of knowledge, skill, and determination can transform any circumstance. This book deals with six timeless mathematical principles, with strong biblical foundations to help anyone or any group transform its present state into a more desirable one.

Principles and Techniques in Combinatorics

Principles and Techniques in Combinatorics Book
Author : Chen Chuan-Chong,Koh Khee-Meng
Publisher : World Scientific
Release : 1992-07-22
ISBN : 981436567X
File Size : 26,8 Mb
Language : En, Es, Fr and De


Principles and Techniques in Combinatorics Book PDF/Epub Download

A textbook suitable for undergraduate courses. The materials are presented very explicitly so that students will find it very easy to read. A wide range of examples, about 500 combinatorial problems taken from various mathematical competitions and exercises are also included. Contents:Permutations and CombinationsBinomial Coefficients and Multinomial CoefficientsThe Pigeonhole Principle and Ramsey NumbersThe Principle of Inclusion and ExclusionGenerating FunctionsRecurrence Relations Readership: Undergraduates, graduates and mathematicians. keywords:Binomial Coefficients;Multinomial Coefficients;Euler ϕ-Function;Enumerative Combinatorics;Addition Principle;Multiplication Principle;Combination;Permutation;Identities;Pigeon Hole Principle;Ramsey Numbers;Principle of Inclusion and Exclusion;Stirling Numbers;Derangements;Problem of Ménages;Sieve of Eratosthenes;Generating Functions;Partitions of Integers;Exponential Generating Functions;Recurrence Relations;Characteristic Polynomial;Catalan Numbers “This book should be a must for all mathematicians who are involved in the training of Mathematical Olympiad teams, but it will also be a valuable source of problems for university courses.” Mathematical Reviews

Essential Principles of Contract and Sales Law in the Northern Pacific

Essential Principles of Contract and Sales Law in the Northern Pacific Book
Author : Daniel P. Ryan
Publisher : iUniverse
Release : 2005-08-23
ISBN : 0595804705
File Size : 25,5 Mb
Language : En, Es, Fr and De


Essential Principles of Contract and Sales Law in the Northern Pacific Book PDF/Epub Download

Taking an anthropological approach,Essential Principles of Contract and Sales Law in the Northern Pacific highlights how regional customary and traditional law interact with Anglo-American concepts of contract and sales law to produce a unique amalgam of substantive law in this Pacific region. Author and law professor Daniel P. Ryan compiles and discusses the current contract and sales law applicable in the Pacific region, including the Republics of Palau and the Marshall Islands, Hawaii, Guam, Northern Mariana Islands, American Samoa, and the Federated States of Micronesia. Ryan compares and contrasts this regional law to international standards, including the UN Sale of Goods Convention, the UNIDROIT Principles of Contract Law, UNCITRAL Model Law for E-Commerce, the Uniform Commercial Code, the Revised Uniform Commercial Code, and the Restatement (Second) of Contracts. Essential Principles of Contract and Sales Law in the Northern Pacific is essential reading for members of the judiciary, academics, practitioners, students, and businesses within the region and their major trade partners.

Principles of Research Design and Drug Literature Evaluation

Principles of Research Design and Drug Literature Evaluation Book
Author : Rajender R. Aparasu,John P. Bentley
Publisher : Jones & Bartlett Publishers
Release : 2014-03-07
ISBN : 1449691315
File Size : 24,6 Mb
Language : En, Es, Fr and De


Principles of Research Design and Drug Literature Evaluation Book PDF/Epub Download

Principles of Research Design and Drug Literature Evaluation is a unique resource that provides a balanced approach covering critical elements of clinical research, biostatistical principles, and scientific literature evaluation techniques for evidence-based medicine. This accessible text provides comprehensive course content that meets and exceeds the curriculum standards set by the Accreditation Council for Pharmacy Education (ACPE). Written by expert authors specializing in pharmacy practice and research, this valuable text will provide pharmacy students and practitioners with a thorough understanding of the principles and practices of drug literature evaluation with a strong grounding in research and biostatistical principles. Principles of Research Design and Drug Literature Evaluation is an ideal foundation for professional pharmacy students and a key resource for pharmacy residents, research fellows, practitioners, and clinical researchers. FEATURES * Chapter Pedagogy: Learning Objectives, Review Questions, References, and Online Resources * Instructor Resources: PowerPoint Presentations, Test Bank, and an Answer Key * Student Resources: a Navigate Companion Website, including Crossword Puzzles, Interactive Flash Cards, Interactive Glossary, Matching Questions, and Web Links From the Foreword: "This book was designed to provide and encourage practitioner’s development and use of critical drug information evaluation skills through a deeper understanding of the foundational principles of study design and statistical methods. Because guidance on how a study’s limited findings should not be used is rare, practitioners must understand and evaluate for themselves the veracity and implications of the inherently limited primary literature findings they use as sources of drug information to make evidence-based decisions together with their patients. The editors organized the book into three supporting sections to meet their pedagogical goals and address practitioners’ needs in translating research into practice. Thanks to the editors, authors, and content of this book, you can now be more prepared than ever before for translating research into practice." L. Douglas Ried, PhD, FAPhA Editor-in-Chief Emeritus, Journal of the American Pharmacists Association Professor and Associate Dean for Academic Affairs, College of Pharmacy, University of Texas at Tyler, Tyler, Texas

Essential Orthopedics Principles and Practice 2 Volumes

Essential Orthopedics  Principles and Practice 2 Volumes Book
Author : Manish Kumar Varshney
Publisher : JP Medical Ltd
Release : 2016-01-31
ISBN : 9352501756
File Size : 44,8 Mb
Language : En, Es, Fr and De


Essential Orthopedics Principles and Practice 2 Volumes Book PDF/Epub Download

Essential Orthopedics: Principles & Practice is an extensive, illustrated guide to the field of orthopaedics. Principles and practice for shoulder, hip, spine, hand, foot and ankle are covered, including anatomy, physiology, pathology and diseases. Essential Orthopedics: Principles & Practice includes all modern research methodologies, such as biostatistics, advanced imaging and gene therapy. Enhanced by 2000 full colour illustrations this is a comprehensive resource for all interns, residents and orthopaedic surgeons.

Principles of Physics

Principles of Physics Book
Author : Jun Ni
Publisher : World Scientific Publishing Company
Release : 2013-12-24
ISBN : 9814579416
File Size : 23,5 Mb
Language : En, Es, Fr and De


Principles of Physics Book PDF/Epub Download

This book starts from a set of common basic principles to establish the formalisms in all areas of fundamental physics, including quantum field theory, quantum mechanics, statistical mechanics, thermodynamics, general relativity, electromagnetic field, and classical mechanics. Instead of the traditional pedagogic way, the author arranges the subjects and formalisms in a logical-sequential way, i.e. all the formulas are derived from the formulas before them. The formalisms are also kept self-contained. Most of the required mathematical tools are also given in the appendices. Although this book covers all the disciplines of fundamental physics, the book is concise and can be treated as an integrated entity. This is consistent with the aphorism that simplicity is beauty, unification is beauty, and thus physics is beauty. The book may be used as an advanced textbook by graduate students. It is also suitable for physicists who wish to have an overview of fundamental physics.

Attack Avoid Survive Essential Principles of Self Defence

Attack  Avoid  Survive  Essential Principles of Self Defence Book
Author : Phil West
Publisher :
Release : 2011-06
ISBN : 1447738063
File Size : 53,6 Mb
Language : En, Es, Fr and De


Attack Avoid Survive Essential Principles of Self Defence Book PDF/Epub Download

US Trade Version. Very few combat manuals choose to explain the mechanics and principles on which techniques are based. This book does. Not only are the essential principles explained, but they are also illustrated with practical real world applications. Examples are drawn from proven martial arts including Wing Chun, Jeet Kune Do, Karate, Combat Tai Chi, Capoeira, Jujitsu, Bagua, Boxing and the Filipino Martial Arts. Included in this book is a detailed section on Dim mak or Vital points which features a new simplified system for learning the point locations. Contents include: - * Advice on avoiding trouble before the fighting starts. * Defence against Knives and other armed attacks. * The use of Dim mak Vital points and Pressure Points * Locks, Throws, Takedowns, Strikes and Kicking. * Use of Knives and everyday objects for defence. * Selecting firearms for close range defence. Foreword by Erle Montaigue, Co-Author of the Encyclopaedia of Dim-Mak

Accounting Principles

Accounting Principles Book
Author : Jerry J. Weygandt,Donald E. Kieso,Paul D. Kimmel
Publisher : Wiley
Release : 1998-08-27
ISBN : 0987650XXX
File Size : 47,9 Mb
Language : En, Es, Fr and De


Accounting Principles Book PDF/Epub Download

The most complete guide available to help professionals sharpen their accounting and business skills. This unique reference features a logically structured framework that details accounting practices step-by-step, as well as all the newest innovations in the field. This new edition includes a complete copy of Kellogg's Annual Report, and the authors have truly integrated this report throughout the text.

The Principle of Loyalty in EU Law

The Principle of Loyalty in EU Law Book
Author : Marcus Klamert
Publisher : Oxford University Press
Release : 2014
ISBN : 0199683123
File Size : 44,9 Mb
Language : En, Es, Fr and De


The Principle of Loyalty in EU Law Book PDF/Epub Download

The principle of loyalty requires the EU and its Member States to co-operate sincerely towards the implementation of EU law. Under the principle, the European courts have developed significant public law duties on States to deepen the reach of EU law. This is the first full-length analysis of the loyalty principle and its legal implications.

Principles for Dealing with the Changing World Order

Principles for Dealing with the Changing World Order Book
Author : Ray Dalio
Publisher : Simon and Schuster
Release : 2021-11-30
ISBN : 1982164794
File Size : 40,5 Mb
Language : En, Es, Fr and De


Principles for Dealing with the Changing World Order Book PDF/Epub Download

NEW YORK TIMES BESTSELLER “A provocative read...There are few tomes that coherently map such broad economic histories as well as Mr. Dalio’s. Perhaps more unusually, Mr. Dalio has managed to identify metrics from that history that can be applied to understand today.” —Andrew Ross Sorkin, The New York Times From legendary investor Ray Dalio, author of the #1 New York Times bestseller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes—and to offer practical advice on how to navigate them well. A few years ago, Ray Dalio noticed a confluence of political and economic conditions he hadn’t encountered before. They included huge debts and zero or near-zero interest rates that led to massive printing of money in the world’s three major reserve currencies; big political and social conflicts within countries, especially the US, due to the largest wealth, political, and values disparities in more than 100 years; and the rising of a world power (China) to challenge the existing world power (US) and the existing world order. The last time that this confluence occurred was between 1930 and 1945. This realization sent Dalio on a search for the repeating patterns and cause/effect relationships underlying all major changes in wealth and power over the last 500 years. In this remarkable and timely addition to his Principles series, Dalio brings readers along for his study of the major empires—including the Dutch, the British, and the American—putting into perspective the “Big Cycle” that has driven the successes and failures of all the world’s major countries throughout history. He reveals the timeless and universal forces behind these shifts and uses them to look into the future, offering practical principles for positioning oneself for what’s ahead.

Moral Principles in Political Philosophy

Moral Principles in Political Philosophy Book
Author : Felix E. Oppenheim
Publisher : Unknown
Release : 1976
ISBN : 0987650XXX
File Size : 43,6 Mb
Language : En, Es, Fr and De


Moral Principles in Political Philosophy Book PDF/Epub Download

Download Moral Principles in Political Philosophy book written by Felix E. Oppenheim and published by with total hardcover pages 216 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Principles of Economics

Principles of Economics Book
Author : Robert H. Frank,Ben Bernanke
Publisher : McGraw-Hill Companies
Release : 2004
ISBN : 0987650XXX
File Size : 40,9 Mb
Language : En, Es, Fr and De


Principles of Economics Book PDF/Epub Download

Using a short list of core principles in-depth, this book presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a short list of core principles and reinforce them by illustrating and applying each in many contexts.