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Pitch Anything An Innovative Method for Presenting Persuading and Winning the Deal

Pitch Anything  An Innovative Method for Presenting  Persuading  and Winning the Deal Book
Author : Oren Klaff
Publisher : McGraw Hill Professional
Release : 2011-02-18
ISBN : 9780071759762
File Size : 27,8 Mb
Language : En, Es, Fr and De


Pitch Anything An Innovative Method for Presenting Persuading and Winning the Deal Book PDF/Epub Download

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics “Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —JOSH WHITFORD, Founder, Echelon Media “What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” —RALPH CRAM, Investor “Pitch Anything offers a new method that will differentiate you from the rest of the pack.” —JASON JONES, Senior Vice President, Jones Lang LaSalle “If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” —STEVEN WALDMAN, Principal and Founder, Spectrum Capital “Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” —LOUIE UCCIFERRI, President, Regent Capital Group “I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.” —TAYLOR GARRETT, Vice President, White Cap “A counter-intuitive method that works.” —JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.

Flip the Script

Flip the Script Book
Author : Oren Klaff
Publisher : Hachette UK
Release : 2019-08-27
ISBN : 0349418845
File Size : 28,7 Mb
Language : En, Es, Fr and De


Flip the Script Book PDF/Epub Download

This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up. That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They'll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps. You will learn how to: *Achieve Status Alignment: Use a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client's concerns. *Close the Certainty Gap: Allay your buyer's fears about going into business with you by delivering a flash roll, proving your expertise in the domain. *Present Your Idea as Plain Vanilla: Don't overhype your product as a first-of-its-kind solution. The more you emphasise the familiar, reliable elements of your product, the easier you make it for your buyer to say yes. Packed with examples of the long-shot, often hilarious deals that Klaff has pulled off over the years, Flip the Script is the most entertaining, informative masterclass in dealmaking you'll find anywhere. It will transform your approach to pitching, leaving you fully prepared to raise money, seal deals and keep your cool in the toughest business situations.

The Art of the Pitch

The Art of the Pitch Book
Author : Peter Coughter
Publisher : Springer
Release : 2016-09-29
ISBN : 1137512334
File Size : 35,6 Mb
Language : En, Es, Fr and De


The Art of the Pitch Book PDF/Epub Download

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Pitch Perfect

Pitch Perfect Book
Author : Bill McGowan
Publisher : Harper Collins
Release : 2014-04-01
ISBN : 006227323X
File Size : 55,5 Mb
Language : En, Es, Fr and De


Pitch Perfect Book PDF/Epub Download

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal. Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

SUMMARY Pitch Anything An Innovative Method for Presenting Persuading and Winning the Deal By Oren Klaff The MW Summary Guide

SUMMARY  Pitch Anything  An Innovative Method for Presenting  Persuading and Winning the Deal  By Oren Klaff   The MW Summary Guide Book
Author : The Mindset Warrior
Publisher : KP
Release : 2018-05-23
ISBN : 0987650XXX
File Size : 40,6 Mb
Language : En, Es, Fr and De


SUMMARY Pitch Anything An Innovative Method for Presenting Persuading and Winning the Deal By Oren Klaff The MW Summary Guide Book PDF/Epub Download

An Easy to Digest Summary Guide... ★☆BONUS MATERIAL AVAILABLE INSIDE★☆ The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but would like a reminder of the information? ✅ Maybe you haven't read the book, but want a short summary to save time? ✅ Maybe you'd just like a summarized version to refer to in the future? ✅ In any case, The Mindset Warrior Summary Guides can provide you with just that. Lets get Started. Download Your Book Today.. NOTE: To Purchase the "Pitch Anything"(full book); which this is not, simply type in the name of the book in the search bar of your bookstore.

Pitch Like a Girl

Pitch Like a Girl Book
Author : Ronna Lichtenberg
Publisher : Rodale
Release : 2005-01-01
ISBN : 9781594860096
File Size : 42,9 Mb
Language : En, Es, Fr and De


Pitch Like a Girl Book PDF/Epub Download

Examines the relationship women have to the world of work and provides pragmatic advice and tips on how they can use their unique advantages to best effect and succeed in the workplace.

Pitch Anything

Pitch Anything Book
Author : Oren Klaff
Publisher : Tata McGraw-Hill Education
Release : 2011
ISBN : 9780071332484
File Size : 50,9 Mb
Language : En, Es, Fr and De


Pitch Anything Book PDF/Epub Download

Whether youre selling ideas to investors; pitching a client for new business; or even negotiating for a higher salary; this unique and practical book will transform the way you position your ideas. --

Get Backed

Get Backed Book
Author : Evan Baehr,Evan Loomis
Publisher : Harvard Business Review Press
Release : 2015-10-27
ISBN : 1633690733
File Size : 49,5 Mb
Language : En, Es, Fr and De


Get Backed Book PDF/Epub Download

“Anyone who comes to pitch on Shark Tank should read this book first!” —Barbara Corcoran, ABC's Shark Tank “I have seen literally thousands of companies trying to raise capital and know that a great pitch deck is critical. This book gives you the playbook for creating yours.” —Naval Ravikant, cofounder and CEO, AngelList “I raised twice the amount of money I set out to in a mere five weeks. I’m naming my firstborn child after the Evans.” —Slava Menn, cofounder and CEO, Fortified Bicycle HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In Get Backed, they show you exactly what they and dozens of others did to raise money—even the mistakes they made—while sharing the secrets of the world’s best storytellers, fundraisers, and startup accelerators. They’ll also teach you how to use “the friendship loop”, a step-by-step process that can be used to initiate and build relationships with anyone, from investors to potential cofounders. And, most of all, they’ll help you create a pitch deck, building on the real-life examples of 15 ventures that have raised over $150 million. What’s in the book? • The original pitch decks and fundraising strategies of 15 ventures that raised over $150 million • Email scripts that will get you a meeting with angel investors, venture capitalists, and potential board members • Pitching exercises developed by startup talent beds like Stanford University’s and Techstars • A breakdown of the 10 essential pitch deck slides, how to create them, and what questions you should answer with each • An overview of the 5 main funding sources for startups, the pros and cons of each, and who the big players are • A crash-course in visual and presentation design that will make any deck beautiful • Templates for 4 stories every entrepreneur should know how to tell • The story of one entrepreneur who showed up in Silicon Valley with no network and six months later had investments from Fred Anderson, Bono, and Peter Thiel Get Backed will show you exactly what it takes to get funded and will give you the tools to make any idea a reality.

Go the F k to Sleep

Go the F  k to Sleep Book
Author : Adam Mansbach
Publisher : Open Road Media
Release : 2011-06-14
ISBN : 1453224742
File Size : 55,9 Mb
Language : En, Es, Fr and De


Go the F k to Sleep Book PDF/Epub Download

The #1 New York Times Bestseller: “A hilarious take on that age-old problem: getting the beloved child to go to sleep” (NPR). “Hell no, you can’t go to the bathroom. You know where you can go? The f**k to sleep.” Go the Fuck to Sleep is a book for parents who live in the real world, where a few snoozing kitties and cutesy rhymes don’t always send a toddler sailing blissfully off to dreamland. Profane, affectionate, and radically honest, it captures the familiar—and unspoken—tribulations of putting your little angel down for the night. Read by a host of celebrities, from Samuel L. Jackson to Jennifer Garner, this subversively funny bestselling storybook will not actually put your kids to sleep, but it will leave you laughing so hard you won’t care.

Perfect Pitch

Perfect Pitch Book
Author : Jon Steel
Publisher : John Wiley & Sons
Release : 2006-10-30
ISBN : 0471789763
File Size : 27,6 Mb
Language : En, Es, Fr and De


Perfect Pitch Book PDF/Epub Download

A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

The Definitive Business Pitch

The Definitive Business Pitch Book
Author : Hatton
Publisher : Pearson Education India
Release : 2007
ISBN : 9788131714614
File Size : 55,6 Mb
Language : En, Es, Fr and De


The Definitive Business Pitch Book PDF/Epub Download

Download The Definitive Business Pitch book written by Hatton and published by Pearson Education India with total hardcover pages 220 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Mein Kampf

Mein Kampf Book
Author : Adolf Hitler
Publisher : Diamond Pocket Books Pvt Ltd
Release : 2021-03-19
ISBN : 9390504872
File Size : 29,7 Mb
Language : En, Es, Fr and De


Mein Kampf Book PDF/Epub Download

‘MEIN KAMPF’ is the autobiography of Adolf Hitler gives detailed insight into the mission and vision of Adolf Hitler that shook the world. This book is the merger of two volumes. The first volume of MEIN KAMPF’ was written while the author was imprisioned in a Bavarian fortress. The book deals with events which brought the author into this blight. It was the hour of Germany’s deepest humiliation, when Napolean has dismembered the old German Empire and French soldiers occupied almost the whole of Germony. The books narrates how Hitler was arrested with several of his comrades and imprisoned in the fortress of Landsberg on the river Lech. During this period only the author wrote the first volume of MEIN KAMPF. The Second volume of MEIN KAMPF was written after release of Hitler from prison and it was published after the French had left the Ruhr, the tramp of the invading armies still echoed in German ears and the terrible ravages had plunged the country into a state of social and economic Chaos. The beauty of the book is, MEIN KAMPF is an historical document which bears the emprint of its own time. Moreover, Hitler has declared that his acts and ‘public statements’ constitute a partial revision of his book and are to be taken as such. Also, the author has translated Hitler’s ideal, the Volkischer Staat, as the People’s State. The author has tried his best making German Vocabulary easy to understand. You will never be satisfied until go through the whole book. A must read book, which is one of the most widely circulated and read books worldwide.

The Road

The Road Book
Author : Cormac McCarthy
Publisher : Vintage
Release : 2007-03-20
ISBN : 0307267458
File Size : 54,9 Mb
Language : En, Es, Fr and De


The Road Book PDF/Epub Download

NATIONAL BESTSELLER • WINNER OF THE PULITZER PRIZE • A searing, post-apocalyptic novel about a father and son's fight to survive, this "tale of survival and the miracle of goodness only adds to McCarthy's stature as a living master. It's gripping, frightening and, ultimately, beautiful" (San Francisco Chronicle). A father and his son walk alone through burned America. Nothing moves in the ravaged landscape save the ash on the wind. It is cold enough to crack stones, and when the snow falls it is gray. The sky is dark. Their destination is the coast, although they don't know what, if anything, awaits them there. They have nothing; just a pistol to defend themselves against the lawless bands that stalk the road, the clothes they are wearing, a cart of scavenged food—and each other. The Road is the profoundly moving story of a journey. It boldly imagines a future in which no hope remains, but in which the father and his son, "each the other's world entire," are sustained by love. Awesome in the totality of its vision, it is an unflinching meditation on the worst and the best that we are capable of: ultimate destructiveness, desperate tenacity, and the tenderness that keeps two people alive in the face of total devastation. Look for Cormac McCarthy's new novel, The Passenger.

Think And Grow Rich

Think And Grow Rich Book
Author : Napoleon Hill
Publisher :
Release : 2007-12
ISBN : 1424507995
File Size : 22,9 Mb
Language : En, Es, Fr and De


Think And Grow Rich Book PDF/Epub Download

Download Think And Grow Rich book written by Napoleon Hill and published by with total hardcover pages 163 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Charlotte s Web

Charlotte s Web Book
Author : E. B. White
Publisher : HarperCollins
Release : 2015-03-17
ISBN : 0062406787
File Size : 41,6 Mb
Language : En, Es, Fr and De


Charlotte s Web Book PDF/Epub Download

Don’t miss one of America’s top 100 most-loved novels, selected by PBS’s The Great American Read. This beloved book by E. B. White, author of Stuart Little and The Trumpet of the Swan, is a classic of children's literature that is "just about perfect." Illustrations in this ebook appear in vibrant full color on a full-color device and in rich black-and-white on all other devices. Some Pig. Humble. Radiant. These are the words in Charlotte's Web, high up in Zuckerman's barn. Charlotte's spiderweb tells of her feelings for a little pig named Wilbur, who simply wants a friend. They also express the love of a girl named Fern, who saved Wilbur's life when he was born the runt of his litter. E. B. White's Newbery Honor Book is a tender novel of friendship, love, life, and death that will continue to be enjoyed by generations to come. It contains illustrations by Garth Williams, the acclaimed illustrator of E. B. White's Stuart Little and Laura Ingalls Wilder's Little House series, among many other books. Whether enjoyed in the classroom or for homeschooling or independent reading, Charlotte's Web is a proven favorite.

Zero to One

Zero to One Book
Author : Peter Thiel,Blake Masters
Publisher : Currency
Release : 2014-09-16
ISBN : 080413930X
File Size : 44,9 Mb
Language : En, Es, Fr and De


Zero to One Book PDF/Epub Download

#1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

The Brothers Karamazov

The Brothers Karamazov Book
Author : Fyodor Mikhailovich Dostoevsky
Publisher : Good Press
Release : 2021-11-09
ISBN : 0987650XXX
File Size : 28,8 Mb
Language : En, Es, Fr and De


The Brothers Karamazov Book PDF/Epub Download

"The Brothers Karamazov" by Fyodor Mikhailovich Dostoevsky. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.

A Complicated Kindness

A Complicated Kindness Book
Author : Miriam Toews
Publisher : Faber & Faber
Release : 2014-04-03
ISBN : 0571268501
File Size : 21,7 Mb
Language : En, Es, Fr and De


A Complicated Kindness Book PDF/Epub Download

A work of fierce originality and brilliance, Miriam Toews' novel explores the ties that bind families together and the forces that tear them apart. It is the world according to Nomi Nickel, a heartbreakingly bewildered and wry young woman trapped in a small Mennonite town that seeks to set her on the path to righteousness and smother her at the same time. 'Half of our family, the better-looking half, is missing,' Nomi tells us at the beginning of A Complicated Kindness. Left alone with her father Ray, her days are spent piecing together the reasons her mother Trudie and her sister Tash have gone missing, and trying to figure out what she can do to avoid a career at Happy Family Farms, a chicken abattoir on the outskirts of East Village - not the neighbourhood in Manhattan where Nomi most wants to live but the small town in southern Manitoba. East Village is ministered by Hans, Nomi's pious uncle, otherwise known as The Mouth. As Nomi gets to the bottom of the truth behind her mother's and sister's disappearances, she finds herself on a direct collision course with her uncle and the only community she has ever known. In this funny, compassionate and moving novel, Miriam Toews has created a character who will stay in the hearts of readers long after they've put the book down.

The Win Without Pitching Manifesto

The Win Without Pitching Manifesto Book
Author : Blair Enns
Publisher : Unknown
Release : 2018
ISBN : 9781999523503
File Size : 38,8 Mb
Language : En, Es, Fr and De


The Win Without Pitching Manifesto Book PDF/Epub Download

Download The Win Without Pitching Manifesto book written by Blair Enns and published by with total hardcover pages 143 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

The Forgetting

The Forgetting Book
Author : Sharon Cameron
Publisher : Scholastic Inc.
Release : 2016-09-13
ISBN : 0545945224
File Size : 47,6 Mb
Language : En, Es, Fr and De


The Forgetting Book PDF/Epub Download

From beloved author of Rook comes a brilliant and genre-bending exploration of truth and memory, love and loss in this remarkable story of a civilization that undergoes a collective forgetting. What isn't written, isn't remembered. Even your crimes. Nadia lives in the city of Canaan, where life is safe and structured, hemmed in by white stone walls and no memory of what came before. But every twelve years the city descends into the bloody chaos of the Forgetting, a day of no remorse, when each person's memories -- of parents, children, love, life, and self -- are lost. Unless they have been written.In Canaan, your book is your truth and your identity, and Nadia knows exactly who hasn't written the truth. Because Nadia is the only person in Canaan who has never forgotten.But when Nadia begins to use her memories to solve the mysteries of Canaan, she discovers truths about herself and Gray, the handsome glassblower, that will change her world forever. As the anarchy of the Forgetting approaches, Nadia and Gray must stop an unseen enemy that threatens both their city and their own existence -- before the people can forget the truth. And before Gray can forget her.

The Levitan Pitch Buy This Book Win More Pitches

The Levitan Pitch  Buy This Book  Win More Pitches Book
Author : Peter Levitan
Publisher : Unknown
Release : 2014-08-28
ISBN : 9780988311923
File Size : 38,7 Mb
Language : En, Es, Fr and De


The Levitan Pitch Buy This Book Win More Pitches Book PDF/Epub Download

The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.