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Luxury

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Global Luxury

Global Luxury Book
Author : Pierre-Yves Donzé,Rika Fujioka
Publisher : Springer
Release : 2017-10-05
ISBN : 9811052360
File Size : 25,9 Mb
Language : En, Es, Fr and De

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Book Summary :

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.

Consumers and Luxury

Consumers and Luxury Book
Author : MAXINE AUTOR BERG,Maxine Berg,Helen Clifford
Publisher : Manchester University Press
Release : 1999
ISBN : 9780719052743
File Size : 52,7 Mb
Language : En, Es, Fr and De

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Book Summary :

This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collecting and display, and are set alongside those of value and luxury.

Luxury World

Luxury World Book
Author : Mark Tungate
Publisher : Kogan Page Publishers
Release : 2009-10-03
ISBN : 0749458569
File Size : 47,6 Mb
Language : En, Es, Fr and De

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Book Summary :

The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.

Canadian Critical Luxury Studies

Canadian Critical Luxury Studies Book
Author : Jessica Clark,Nigel Lezama
Publisher : Unknown
Release : 2022-06-03
ISBN : 9781789385151
File Size : 22,5 Mb
Language : En, Es, Fr and De

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Book Summary :

A dynamic new contribution to the study of luxury in the Canadian context. From the history of the fur trade to the latest Indigenous fashion movement, from the T. Eaton Company's 1920s "Made-in-Canada" campaign to the on-again-off-again Toronto Fashion Week, from Vancouver public art commissions to Montréal's future-forward fashion tech sector, the essays in this volume explain what makes and breaks Canadian luxury. The book announces a new collective of thinkers who focus on Indigenous and Canadian instances of luxurious production, experiences, and sites to propose a new definition of luxury that includes a plurality of regional practices. Challenging Western perceptions that bind luxury to a colonial past or a consumerist present, these original case studies redefine luxury for Canada, highlighting the notion that Canadian luxury is centered on community and connection.

Critical Luxury Studies

Critical Luxury Studies Book
Author : John Armitage
Publisher : Edinburgh University Press
Release : 2016-04-18
ISBN : 1474402623
File Size : 52,8 Mb
Language : En, Es, Fr and De

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Book Summary :

Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.

The Third Realm of Luxury

The Third Realm of Luxury Book
Author : Joanne Roberts,John Armitage
Publisher : Bloomsbury Publishing
Release : 2019-10-31
ISBN : 1350062790
File Size : 50,5 Mb
Language : En, Es, Fr and De

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Book Summary :

In a world that is obsessed with luxury, critical luxury studies is a rapidly emerging field. This is the first book to explore the interplay between the real and imaginary realms of luxury, considering the most significant developments in the theories and practices of luxurious places and spaces over the last fifty years. Providing a critical approach to contemporary interpretations of luxury, the book interrogates the distinction between real places and imaginary spaces. Bringing together an interdisciplinary group of leading scholars, it features a range of case studies which take the reader from the Rolls-Royce Ghost Black Badge to expressions of sensuality in the 1970s domestic interior, and global conceptions of fine wine and art. The Third Realm of Luxury considers the interplay between luxury and space in both the past and the present, examining the abstract conception of excess and exoticism, as well as the real locations of the home, hotel, apartment, and palace. Full of original research, it is a key contribution to the study of consumption, design, fashion, and architecture.

Sustainability in Luxury Fashion Business

Sustainability in Luxury Fashion Business Book
Author : Chris K. Y. Lo,Jung Ha-Brookshire
Publisher : Springer
Release : 2018-05-12
ISBN : 9811088780
File Size : 39,6 Mb
Language : En, Es, Fr and De

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Book Summary :

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion.

Developing Successful Global Strategies for Marketing Luxury Brands

Developing Successful Global Strategies for Marketing Luxury Brands Book
Author : Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia
Publisher : IGI Global
Release : 2021-03-26
ISBN : 1799858839
File Size : 35,9 Mb
Language : En, Es, Fr and De

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Book Summary :

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.