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Loose Leaf International Marketing

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International Marketing

International Marketing Book
Author : Jennifer Park
Publisher : McGraw-Hill Companies
Release : 2015-11-09
ISBN : 9781260822830
File Size : 28,6 Mb
Language : En, Es, Fr and De

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Book Summary :

Download International Marketing book written by Jennifer Park and published by McGraw-Hill Companies with total hardcover pages 700 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

International Marketing

International Marketing Book
Author : John Graham,Philip Cateora,Mary Gilly
Publisher : McGraw-Hill Education
Release : 2012-09-28
ISBN : 9780073529974
File Size : 36,9 Mb
Language : En, Es, Fr and De

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Book Summary :

International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.

Loose Leaf International Marketing

Loose Leaf International Marketing Book
Author : Philip R. Cateora,John Graham,Mary C Gilly
Publisher : McGraw-Hill Education
Release : 2019-02-26
ISBN : 9781260665536
File Size : 46,5 Mb
Language : En, Es, Fr and De

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Book Summary :

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include:NEW Cases: New cases accompany the 18e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today. 4-Color Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and advertising. In addition, photos that depend on full color for maximum impact easily bring many global examples to life.

Combo Loose Leaf International Marketing with Connect Plus

Combo  Loose Leaf International Marketing with Connect Plus Book
Author : Philip Cateora,John Graham,Mary Gilly
Publisher : McGraw-Hill/Irwin
Release : 2010
ISBN : 9780077896669
File Size : 25,8 Mb
Language : En, Es, Fr and De

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Book Summary :

Download Combo Loose Leaf International Marketing with Connect Plus book written by Philip Cateora,John Graham,Mary Gilly and published by McGraw-Hill/Irwin with total hardcover pages . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Loose Leaf International Marketing

Loose Leaf International Marketing Book
Author : Philip Cateora,John Graham,Mary Gilly
Publisher : McGraw-Hill/Irwin
Release : 2010-09-28
ISBN : 9780077446956
File Size : 47,6 Mb
Language : En, Es, Fr and De

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Book Summary :

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

International Marketing

International Marketing Book
Author : Philip R. Cateora
Publisher : McGraw-Hill Higher Education
Release : 2015
ISBN : 1259303071
File Size : 54,7 Mb
Language : En, Es, Fr and De

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Book Summary :

Download International Marketing book written by Philip R. Cateora and published by McGraw-Hill Higher Education with total hardcover pages 805 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Principles of Marketing Student Value Edition

Principles of Marketing  Student Value Edition Book
Author : Philip Kotler,Gary Armstrong
Publisher : Prentice Hall
Release : 2008-12-27
ISBN : 9780136084204
File Size : 26,7 Mb
Language : En, Es, Fr and De

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Book Summary :

Download Principles of Marketing Student Value Edition book written by Philip Kotler,Gary Armstrong and published by Prentice Hall with total hardcover pages 613 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Essentials of Marketing

Essentials of Marketing Book
Author : Edmund Jerome McCarthy,William D. Perreault
Publisher : Irwin Professional Publishing
Release : 1988
ISBN : 0987650XXX
File Size : 29,6 Mb
Language : En, Es, Fr and De

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Book Summary :

Download Essentials of Marketing book written by Edmund Jerome McCarthy,William D. Perreault and published by Irwin Professional Publishing with total hardcover pages 512 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.