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International Marketing 18th Edition

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International Marketing

International Marketing Book
Author : Jennifer Park
Publisher : McGraw-Hill Companies
Release : 2015-11-09
ISBN : 9781260822830
File Size : 53,9 Mb
Language : En, Es, Fr and De

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Book Summary :

Download International Marketing book written by Jennifer Park and published by McGraw-Hill Companies with total hardcover pages 700 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Loose Leaf International Marketing

Loose Leaf International Marketing Book
Author : Philip R. Cateora,John Graham,Mary C Gilly
Publisher : McGraw-Hill Education
Release : 2019-02-26
ISBN : 9781260665536
File Size : 22,9 Mb
Language : En, Es, Fr and De

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Book Summary :

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include:NEW Cases: New cases accompany the 18e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today. 4-Color Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and advertising. In addition, photos that depend on full color for maximum impact easily bring many global examples to life.

ISE International Marketing

ISE International Marketing Book
Author : Anonim
Publisher : Unknown
Release : 2022-12-01
ISBN : 0987650XXX
File Size : 45,7 Mb
Language : En, Es, Fr and De

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Book Summary :

Download ISE International Marketing book written by and published by with total hardcover pages . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Principles of Marketing

Principles of Marketing Book
Author : Philip Kotler,Gary Armstrong
Publisher : Pearson
Release : 2020-01-02
ISBN : 9780135766590
File Size : 50,6 Mb
Language : En, Es, Fr and De

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Book Summary :

Revised edition of the authors' Principles of marketing.

International Sport Marketing

International Sport Marketing Book
Author : Michel Desbordes,André Richelieu
Publisher : Routledge
Release : 2019-04-05
ISBN : 0429619685
File Size : 25,8 Mb
Language : En, Es, Fr and De

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Book Summary :

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

Global Marketing Global Edition

Global Marketing  Global Edition Book
Author : Warren J. Keegan,Mark C. Green
Publisher : Pearson Higher Ed
Release : 2015-04-30
ISBN : 1292069554
File Size : 55,6 Mb
Language : En, Es, Fr and De

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Book Summary :

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

Business Law in the Global Market Place

Business Law in the Global Market Place Book
Author : Peter Nayler
Publisher : Routledge
Release : 2006-08-11
ISBN : 1136423567
File Size : 39,7 Mb
Language : En, Es, Fr and De

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Book Summary :

The study of Law forms a component of many undergraduate and postgraduate programs. Its inclusion does not aim to equip business practitioners with skill and expertise to render professional legal advice unnecessary, but more to provide a legal framework of reference in which both strategic and more immediate business issues can be placed. Equipping managers with a basic understanding of how law impacts upon business activity can help them avoid legal pitfalls in the first place or at least identify potential problems at an early stage, to avoid inconvenience and cost. International business can present problems that are not present in a purely domestic transaction. Any law component in a management program should embrace it and by doing so the business practitioner can be familiarized with the wider picture in which modern business, aided by technological development, is increasingly practiced.

Essentials of Marketing

Essentials of Marketing Book
Author : Edmund Jerome McCarthy,William D. Perreault
Publisher : Irwin Professional Publishing
Release : 1988
ISBN : 0987650XXX
File Size : 38,8 Mb
Language : En, Es, Fr and De

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Book Summary :

Download Essentials of Marketing book written by Edmund Jerome McCarthy,William D. Perreault and published by Irwin Professional Publishing with total hardcover pages 512 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.