Cdl Minded Marketing

CDL Minded Marketing Book PDF/Epub Download

The Commercial Driving Business Success Secret That's Just Out of Your Reach (for Now!) Stop what you're doing right now and listen up - your commercial driving or trucking business is doomed, unless you change your mindset immediately. No, being a stellar professional is not enough to win those clients and keep them coming back for more. Did you know that more trucking firms closed down in the first six months of 2019 than in all of 2018? With the way 2020 started out, chances are that even more businesses will have to say, "Hasta la vista, baby!" There are 1.2 million freight transportation companies and 15.5 million trucks being utilized in US territory, which begs the questions: What makes your business different from all of these other service providers? How are you better? How are you capable of meeting your client's needs in a way that surpasses expectations? Whether you're a newcomer to the field or you've been around for some time, chances are that you're scared to death of the competition, the anticipated economic slowdown, and the increasingly growing customer demands. It's tough to grow a commercial transport business, especially if you rely on just a few conventional approaches to find new clients. Increasing your customer base, however, does not have to be difficult or expensive. A simple 3-step system is all it takes to grow your brand, ensure repeat business, and get peace of mind about your long-term financial security. Not only that, but the system can also be used to find experienced drivers and new members to add to your growing team. In CDL Minded Marketing, you will discover: How to stay in business for the long haul, regardless of the fact that this decade is off to a rocky start 9 tangible benefits of having a CDL-minded marketing strategy The secret to lasting customer relationships, even if you don't have a marketing degree to rely on Ways in which freight companies can make the most of both old-school and brand-new, digital marketing Sneaky ways to see what the competition is doing, and then learn from their mistakes A bulletproof strategy for setting up a loyalty program your clients won't know how to resist The one golden way successful commercial drivers get tens of client referrals 10+ channels you should be using to reach new clients The best industry events to attend this year if you want people to know and remember who you are And much more! Marketing isn't about some fancy advertising plan that requires you to hire young, hip professionals to create it for you. It's all about knowing your business, knowing your client, and showing them why you're better than everyone else--and you don't need a ton of money or a university degree to accomplish just that. A little bit of business sense and some guidance is all you need to help you take the right steps.

CDL Minded Marketing Book PDF/Epub Download

The Commercial Driving Business Success Secret That's Just Out of Your Reach (for Now!) Stop what you're doing right now and listen up - your commercial driving or trucking business is doomed, unless you change your mindset immediately. No, being a stellar professional is not enough to win those clients and keep them coming back for more. Did you know that more trucking firms closed down in the first six months of 2019 than in all of 2018? With the way 2020 started out, chances are that even more businesses will have to say, "Hasta la vista, baby!" There are 1.2 million freight transportation companies and 15.5 million trucks being utilized in US territory, which begs the questions: What makes your business different from all of these other service providers? How are you better? How are you capable of meeting your client's needs in a way that surpasses expectations? Whether you're a newcomer to the field or you've been around for some time, chances are that you're scared to death of the competition, the anticipated economic slowdown, and the increasingly growing customer demands. It's tough to grow a commercial transport business, especially if you rely on just a few conventional approaches to find new clients. Increasing your customer base, however, does not have to be difficult or expensive. A simple 3-step system is all it takes to grow your brand, ensure repeat business, and get peace of mind about your long-term financial security. Not only that, but the system can also be used to find experienced drivers and new members to add to your growing team. In CDL Minded Marketing, you will discover: How to stay in business for the long haul, regardless of the fact that this decade is off to a rocky start 9 tangible benefits of having a CDL-minded marketing strategy The secret to lasting customer relationships, even if you don't have a marketing degree to rely on Ways in which freight companies can make the most of both old-school and brand-new, digital marketing Sneaky ways to see what the competition is doing, and then learn from their mistakes A bulletproof strategy for setting up a loyalty program your clients won't know how to resist The one golden way successful commercial drivers get tens of client referrals 10+ channels you should be using to reach new clients The best industry events to attend this year if you want people to know and remember who you are And much more! Marketing isn't about some fancy advertising plan that requires you to hire young, hip professionals to create it for you. It's all about knowing your business, knowing your client, and showing them why you're better than everyone else--and you don't need a ton of money or a university degree to accomplish just that. A little bit of business sense and some guidance is all you need to help you take the right steps. If you're in need of an idiot-proof, simple 3-step approach for successful CDL-minded marketing, scroll up and click the "Add to Cart" button now!

CDL Minded Business Startup Strategy Collection Book PDF/Epub Download

Uncover the Hidden secrets of the multibillion-dollar CDL trucking industry and work for no one but yourself - starting today! Are you tired of slogging through your 9-to-5 job and are looking for a better, more lucrative source of income? Do you feel that you are constantly working, and yet your bank balance doesn't seem to reflect this? Do you crave a normal life where you can have enough leisure time to spend with your family or do things you've always wanted to do? If any of the above scenarios stand true in your case, then you've hit a homerun! You're about to discover powerful insight into the CDL business that has been buried deep within the hearts of the millionaire truck drivers. Truckers are the lifeline of any country. Food, fuel, fashion - you name it! Everything depends on the trucking industry to move cargo from point A to point B. The CDL business is one of the biggest cash cows in the world, eyeing a market worth of over $730 billion in the U.S. alone. And with a little over 900,000 truckers employed in the U.S., the CDL trucking industry is running short on people and BIG on opportunities. With the CDL Mindset Business Startup Strategy Bundle, you'll get plenty of tips, insight, and actionable plans that will help you to create your own CDL business from scratch and take it to new heights. In CDL Minded Business Strategy Startup Bundle, you'll discover: How to switch from working for others to working for yourself through this simple mindset shift How to draw a powerful CDL business blueprint that aligns with your goals and ambitions The winner's game plan: How you can join the league of successful trucking entrepreneurs in a few easy steps, right from registering your company to marketing it in full steam How you can save big on taxes and create tax-free wealth from your CDL business Powerful and practical strategies to provide maximum security coverage for your business Tips on working smarter (not harder!), so you can have more income and less work stress A 9-step full-proof marketing plan to get your marketing strategy moving forward BONUS: A 3-step CDL Minded Marketing guide that will help you grow your brand name and gain loyal clients And so much more! The best thing about entering the CDL industry is that it's open for all - you can be a fresher or a retired professional, and you'll be welcomed with open arms. And what's even more beautiful about this industry is that you don't need any professional degree to grow it big - a little bit of guidance coupled with the right business decisions will do just the trick. If you want to become your own boss and soar to great heights in your personal and professional freedom, then scroll up and click the "Add to Cart" button right now.

CDL Minded Entrepreneur Book PDF/Epub Download

The CDL Trucking Industry Secrets Exposed: Here's What the Multi-Millionaire Truck Drivers Don't Want You to Know... and How to Become One of Them. Have your days turned into an endless combo of work-sleep-eat-repeat? Do you feel imprisoned by your boring, menial job that barely covers your expenses and leaves little to no time for fun and family? If these scenarios hit a little too close to home, it might be time for a change. Imagine having a job which gives you the freedom to create your own schedule, brings in a considerable amount of money, and allows you to have as much free time as you want. You may think this sounds just a little too good to be true. But this old adage isn't always correct, and the CDL millionaires are a living, breathing example of it. This lucrative industry has slowly been growing and evolving over the years, and it has become an incubator for successful entrepreneurs. There has never been a better time to become one of them. Recent global events have shown that the transportation sector is something the world simply can't do without. Now, thanks to this shockingly honest report of the CDL industry, cashing in a few million dollars while being your own boss has never been easier. In CDL Minded Entrepreneur, you will discover: How to step out of the mindset of a typical employee who follows his boss's orders, and start to think like an ambition-driven entrepreneur How to shape your CDL business to fit your goals and dreams, especially if you're looking to work less... but earn more money A breakdown of The Happiness Formula (yes, it exists!) - discover how to achieve maximum happiness and fulfillment, in both workplace and at home The 3 most important lifestyle habits for success, including easy techniques to develop and incorporate into your daily routine The GAME plan for your business: a simple concept CDL millionaires use that produces surprisingly powerful results Business logistics from A to Z: find out how to register your company, create financial plans, and market your business How to make your business work for you to provide you with more money than you've ever earned, while having more freedom than you ever thought possible Professional strategies for maximizing the security of your business and making sure you never hit a bump on a road The changes and challenges in the CDL industry, including a guide through tax laws and regulations, as well as vehicles and other equipment Helpful templates for business plans and budget calculations, to help you make a great start towards your financial and personal freedom And much more. The most beautiful, liberating aspect of the CDL industry is its versatility. You can be a truck driver who loathes working long hours and being away from home all the time. You can be a retiree who is looking for a profitable, exciting hobby. It doesn't matter what your motives are - freedom, money, ambition, fun... CDL will fulfill any and all of them. If you want to reach the highest peak of personal and professional fulfillment, then scroll up and click the "Add to Cart" button right now.

CDL Minded Accounting Book PDF/Epub Download

Download CDL Minded Accounting book written by Joe Ryder and published by with total hardcover pages 0 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Trucking Business Secrets Book PDF/Epub Download

You definitely want to have a good guide on everything you need to succeed in the trucking business industry. This book will keep you out of trouble in all facets trucking business. The trucking industry has the luxury of being able to recover from small miscues, but not many of books out there go the the length this book goes to discuss matters Trucking. In this book you’ll learn.! • Define The Role Of The Broker And Agent • Here's How The Industry Works • Why Get Operating Authority • Financial • Shipping Own Product • More Home Time • Region And Customers • The Money In Trucking • Abide By The Industry's Standards • Satisfy The Steps To Become An Agent • Understand The Industry's Work Environment • Familiarize Yourself With Industry Terms • Build The Steps To Become A Broker • Consider The Big Picture • What You Can Expect • Mechanical Problems • Regulatory Problems • Financial Problems • Communication Problems • What To Spend (Or Not Spend) Money On • Good Investments • Bad Investments • Step Nine Discover Self Pace & Time Management Success About the Expert Bruce Stimson started his factoring career in 2001, when he founded QLFS, which eventually became the Invoice Trucking Group. Mr. Stimson led the firm through its initial growth and established it as a leading provider to startups and small companies in the New England region. After QLFS, Mr. Stimson launched Trucking Capital LLC to provide services in the USA, Canada and Australia. Under his leadership, Trucking Capital LLC has expanded to offer a number of business finance products and can help companies in most industries. Trucking Capital LLC is one of the few companies that offers micro-factoring (also called small-ticket factoring), which helps early-stage companies with limited revenues. Small business factoring has been ignored by larger factoring firms and banks, establishing Mr. Terry as a pioneer in this market. Before starting his career in finance, Mr. Stimson held several management positions in operations and marketing in the telecommunications industry for eight years. He earned a Master’s Degree in Finance with a concentration in banking. HowExpert publishes quick 'how to' guides on all topics from A to Z by everyday experts.

Market This Book PDF/Epub Download

Think you're ready to market your product or service--think again..don't take another step until you read this book! Most marketing books give you a formula for how to market your stuff, or they give you ideas, sometimes really good ones, on how to do it. But no one actually helps you set up a marketing plan that works for you. This book is different. It helps you formulate an actual marketing plan, based on what your customers think and feel. It's interactive, and it teaches you how to mine information so you really do find out what your customers are thinking. This book gives you the opportunity to make smarter, more effective decisions about your marketing. You can make smart marketing decisions. You can be an effective marketer. You can be a savvy marketer.

Owner Operator Trucking Business Startup Book PDF/Epub Download

Do you dream of being your own boss? Do you crave the freedom of the open road? Do you have a passion for logistics? Starting an owner-operator freight trucking company is for you! In my book, Owner Operator Trucking Business Startup, I will show you how to start a freight trucking company. When you own and operate a trucking business, you can experience the freedom to set your schedule, experience the thrill of the open road, and be your own boss. It's a win-win! Even if you have no experience driving or working in the trucking industry, you can still have a leg up on the competition if you know the financial aspects of starting a business. While you'll need to learn specific requirements and unique demands of the industry, you'll still have a good idea of running a business and making it a success. Time and effort are all you need to learn the aspects of a trucking business you may not have experience with. However, it is still a good idea to consider what your talents and capabilities are in order to see if you have what it takes to start a trucking business. You should also take a step back and ask yourself exactly why you want to start a trucking business and whether or not you are prepared to do so. This book will teach you how to start, run, and grow a commercial freight delivery trucking company. We will start with the basics of starting any business - choosing a name and business structure. Then we will craft a plan for your business before writing a business plan. I will guide you in deciding your niche, what sort of drivers you will hire, and where your base of operations will be. We will define freight logistics types, including dry van, specialty loads, reefer, tankers, flatbed, and livestock. Then, I will teach you how to write a winning business plan for your new trucking company. I will teach you what to do before you physically write your business plan, as well as exactly what to include in the business plan document. I will take you through the entire process of establishing your new trucking company from idea to launch. I will tell you what licenses and permits to obtain and how to get a trucking authority. I will teach you what acronyms like USDOT, IFTA, IRP, and HVUT mean and why they are important to you as an owner-operator trucking company boss. We will discuss if you should buy or lease equipment and examine the pros and cons of how you can obtain the right equipment. You will learn about what insurances to buy and how to factor in income and expenses. I will teach you how to calculate freight rates and how to build a freight bill. I will show you how to find loads. Without loads, you can't deliver a service and can't make money! We will examine the different online load boards, paid and free versions. I will teach you how to find trucking contracts and keep recurring customers. I will show you 9 specific ways you can grow your trucking company business. I will also teach you how to use branding, marketing, and advertising to your advantage. I will also teach you how to hire and retain great drivers, what ways to utilize drug testing, and how to keep documentation to stay in compliance. Once you have read this book, you will know what you need to begin a freight trucking business, be your own boss, and work on your own schedule. Be sure to click "Buy Now" to start your CDL trucking venture!

Mexican Gothic Book PDF/Epub Download

NEW YORK TIMES BESTSELLER • “It’s Lovecraft meets the Brontës in Latin America, and after a slow-burn start Mexican Gothic gets seriously weird.”—The Guardian IN DEVELOPMENT AS A HULU ORIGINAL LIMITED SERIES PRODUCED BY KELLY RIPA AND MARK CONSUELOS • WINNER OF THE LOCUS AWARD • NOMINATED FOR THE BRAM STOKER AWARD ONE OF THE BEST BOOKS OF THE YEAR: The New Yorker, Vanity Fair, NPR, The Washington Post, Tordotcom, Marie Claire, Vox, Mashable, Men’s Health, Library Journal, Book Riot, LibraryReads An isolated mansion. A chillingly charismatic aristocrat. And a brave socialite drawn to expose their treacherous secrets. . . . From the author of Gods of Jade and Shadow comes “a terrifying twist on classic gothic horror” (Kirkus Reviews) set in glamorous 1950s Mexico. After receiving a frantic letter from her newly-wed cousin begging for someone to save her from a mysterious doom, Noemí Taboada heads to High Place, a distant house in the Mexican countryside. She’s not sure what she will find—her cousin’s husband, a handsome Englishman, is a stranger, and Noemí knows little about the region. Noemí is also an unlikely rescuer: She’s a glamorous debutante, and her chic gowns and perfect red lipstick are more suited for cocktail parties than amateur sleuthing. But she’s also tough and smart, with an indomitable will, and she is not afraid: Not of her cousin’s new husband, who is both menacing and alluring; not of his father, the ancient patriarch who seems to be fascinated by Noemí; and not even of the house itself, which begins to invade Noemi’s dreams with visions of blood and doom. Her only ally in this inhospitable abode is the family’s youngest son. Shy and gentle, he seems to want to help Noemí, but might also be hiding dark knowledge of his family’s past. For there are many secrets behind the walls of High Place. The family’s once colossal wealth and faded mining empire kept them from prying eyes, but as Noemí digs deeper she unearths stories of violence and madness. And Noemí, mesmerized by the terrifying yet seductive world of High Place, may soon find it impossible to ever leave this enigmatic house behind. “It’s as if a supernatural power compels us to turn the pages of the gripping Mexican Gothic.”—The Washington Post “Mexican Gothic is the perfect summer horror read, and marks Moreno-Garcia with her hypnotic and engaging prose as one of the genre’s most exciting talents.”—Nerdist “A period thriller as rich in suspense as it is in lush ’50s atmosphere.”—Entertainment Weekly

The Secret Life of Groceries Book PDF/Epub Download

In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery store What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry. Combining deep sourcing, immersive reporting, and compulsively readable prose, Lorr leads a wild investigation in which we learn: • The secrets of Trader Joe’s success from Trader Joe himself • Why truckers call their job “sharecropping on wheels” • What it takes for a product to earn certification labels like “organic” and “fair trade” • The struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business • The truth behind the alarming slave trade in the shrimp industry The result is a page-turning portrait of an industry in flux, filled with the passion, ingenuity, and exploitation required to make this everyday miracle continue to function. The product of five years of research and hundreds of interviews across every level of the industry, The Secret Life of Groceries delivers powerful social commentary on the inherently American quest for more and the social costs therein.

Starting A Trucking Business Book PDF/Epub Download

Get a Professional Trucking Business Plan Template Plus 10 Valuable Free Bonuses - for Less than the Cost of two Starbucks Coffees This book features a complete Trucking business plan template. This fill-in-the-blanks template includes every section of your business plan. Here's how this system will benefit you: * Discover how to develop a business plan that will make bankers, prospective partners and investors line up at your door. * It will help you predict problems before they happen and keep you from losing your shirt on a dog business idea. * Insider secrets of attracting investors, how to best construct your proposal, common mistakes and traps to avoid, and more. * This template was successfully field tested with numerous entrepreneurs, banks and investors. Whether you're just getting started or you're on your way to the top, this could be the single most important investment you make in your business! The Business Plan Template could pay for itself, many times over, the first time you use it - and it's sure to spare you lots of costly mistakes every step of the way. Get These 10 Valuable Free Bonuses (a limited time offer) Place your order by the end of this month and I will also include instant download instructions for the following free gifts: Free Gift #1: A Word Doc version of the Business Plan Template You get a Doc version of the Business Plan Template so you can easily edit and modify it to meet your own specific needs (compatible with most word processors). Free Gift #2: An Extensive Generic Business Plan Template in MS Word Format This is a high quality, full blown business plan template complete with detailed instructions and all the related spreadsheets. Allows you to prepare a professional business plan for any business. Free Gift #3: A Set of 23 Excel Spreadsheets and Tables Use it to create the financial projections, graphs and tables required for a business plan. This includes: start-up expenses, market analysis, sales forecast, personnel plan, financial projections and more. Free Gift #4: Business Feasibility Study System A complete fill in the blanks Business Feasibility Study template system. Featuring crucial things you must consider before you start pouring in your hard earned money, proven to keep you from costly mistakes when starting or expanding a business. Free Gift #5: Business Financial Planner This is a multi featured, fully operational Excel based software program. It is a financial management program that will help you prepare budgets, cash flow projections, projected income statements, plan and analyze your start up expenses and sales and much more. Free Gift #6: How to Improve Your Leadership and Management Skills (eBook) How to lead and manage people; discover powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. Free Gift #7: Small Business Management: Essential Ingredients for Success (eBook) Discover scores of business management tricks, secrets and shortcuts. This program does far more than impart knowledge - it inspires action. Free Gift #8: How to Create A Business Plan, Training Course (Online Video) This training course discusses the creation of a business plan thus enabling you to develop a very good business plan. Free Gift #9: How To Find And Attract Investors, Training Course (Online Video) This self-paced training video will show you how to find and attract investors Free Gift #10: PowerPoint Template to Create a Presentation for Your Business Plan Present your business plan with a flair.

Academic E Books Book PDF/Epub Download

Academic E-Books: Publishers, Librarians, and Users provides readers with a view of the changing and emerging roles of electronic books in higher education. The three main sections contain contributions by experts in the publisher/vendor arena, as well as by librarians who report on both the challenges of offering and managing e-books and on the issues surrounding patron use of e-books. The case study section offers perspectives from seven different sizes and types of libraries whose librarians describe innovative and thought-provoking projects involving e-books. Read about perspectives on e-books from organizations as diverse as a commercial publisher and an association press. Learn about the viewpoint of a jobber. Find out about the e-book challenges facing librarians, such as the quest to control costs in the patron-driven acquisitions (PDA) model, how to solve the dilemma of resource sharing with e-books, and how to manage PDA in the consortial environment. See what patron use of e-books reveals about reading habits and disciplinary differences. Finally, in the case study section, discover how to promote scholarly e-books, how to manage an e-reader checkout program, and how one library replaced most of its print collection with e-books. These and other examples illustrate how innovative librarians use e-books to enhance users’ experiences with scholarly works.

The Book of Wonderful Characters Book PDF/Epub Download

Download The Book of Wonderful Characters book written by Henry Wilson,James Caulfield and published by with total hardcover pages 558 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Brands Win Championships Book PDF/Epub Download

Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin

Market Leader Book PDF/Epub Download

Download Market Leader book written by David Cotton and published by with total hardcover pages 176 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Net journal Directory Book PDF/Epub Download

Download Net journal Directory book written by and published by with total hardcover pages 532 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

The Network Reshapes the Library Book PDF/Epub Download

Since he began posting in 2003, Dempsey has used his blog to explore nearly every important facet of library technology, from the emergence of Web 2.0 as a concept to open source ILS tools and the push to web-scale library management systems.

Credit Risk Scorecards Book PDF/Epub Download

Praise for Credit Risk Scorecards "Scorecard development is important to retail financial services in terms of credit risk management, Basel II compliance, and marketing of credit products. Credit Risk Scorecards provides insight into professional practices in different stages of credit scorecard development, such as model building, validation, and implementation. The book should be compulsory reading for modern credit risk managers." —Michael C. S. Wong Associate Professor of Finance, City University of Hong Kong Hong Kong Regional Director, Global Association of Risk Professionals "Siddiqi offers a practical, step-by-step guide for developing and implementing successful credit scorecards. He relays the key steps in an ordered and simple-to-follow fashion. A 'must read' for anyone managing the development of a scorecard." —Jonathan G. Baum Chief Risk Officer, GE Consumer Finance, Europe "A comprehensive guide, not only for scorecard specialists but for all consumer credit professionals. The book provides the A-to-Z of scorecard development, implementation, and monitoring processes. This is an important read for all consumer-lending practitioners." —Satinder Ahluwalia Vice President and Head-Retail Credit, Mashreqbank, UAE "This practical text provides a strong foundation in the technical issues involved in building credit scoring models. This book will become required reading for all those working in this area." —J. Michael Hardin, PhD Professor of StatisticsDepartment of Information Systems, Statistics, and Management ScienceDirector, Institute of Business Intelligence "Mr. Siddiqi has captured the true essence of the credit risk practitioner's primary tool, the predictive scorecard. He has combined both art and science in demonstrating the critical advantages that scorecards achieve when employed in marketing, acquisition, account management, and recoveries. This text should be part of every risk manager's library." —Stephen D. Morris Director, Credit Risk, ING Bank of Canada

Relativistic Field Theory for Microwave Engineers Book PDF/Epub Download

This book explores the fundamental but often overlooked connection between Maxwell's equations, as they are taught in undergraduate electrical engineering courses, and special relativity. Written for an audience of practicing engineers instead of theoretical physicists, it exposes the underlying contradictions brought about by the emergence of electromagnetic theory, one of the greatest triumphs in mathematical physics of all time that unified the phenomena of electricity, magnetism, and light, into a world in which the classical Galilean principle of relativity was thought incontrovertible. It explains how Einstein redefined the concepts of space and time and what it means to measure them, while altogether disbanding the notion of global simultaneity. A manifestly relativistic formulation of electromagnetic laws is first presented and then applied to common engineering problems, like the interaction of electromagnetic fields at dynamic interfaces, the derivation of propagating modes in closed metal waveguides, and the foundations of microwave network theory. Mathematical toolkits for relativistic analysis, such as tensor notation and spacetime algebra, are explained. These tools are then used to analyze the consequences of motion at relativistic speeds upon otherwise well-known electromagnetic circuit behaviors. Well-drawn and insightful diagrams along with articulate explanations help the reader to gain an intuitive understanding of four-dimensional spacetime and the nature of the electromagnetic field in that context, while summary tables and comprehensive appendices serve as a resource for further self-directed exploration. Readers trained in microwave engineering will learn to see their field from a new perspective, and shall gain from that new insight the ability to conceive of unexpected solutions to practical engineering problems that might otherwise defy one's intuition.

Revealing the Invisible Book PDF/Epub Download

The world is at the precipice of a disruptive new era in which the ability to track every behavior will predict our individual and collective futures. Using artificial intelligence to analyze trillions of once-invisible data (behaviors) across vast digital ecosystems, companies and governments now have unimagined insight into our every behavior. Although making private behaviors “visible” may conjure a sense of 1984, the reality is that a new kind of value will emerge that has the power to radically alter the way we view some of the most basic tenets of business. Concepts such as brand loyalty will be turned on their heads as companies now have to find ways to prove their loyalty to each individual consumer. In addition, the emergence of hyper-personalization and outcome-driven products may begin to solve some of the most pressing and protracted problems of our time. And it’s not just human beings whose behaviors are being captured and analyzed. AI-powered autonomous vehicles, smart devices, and intelligent machines will all exhibit behaviors. In this very near future every person and digital device will have its own cyberself—a digital twin that knows more about us than we know about ourselves. Farfetched? Only if you discount the enormous power of these new technologies, which will use the invisible patterns in all of our behaviors to develop an intimate understanding of what drives us, where we see value, and how we want to experience the world. Revealing the Invisible shows businesses how to predict consumer behavior based on customers’ prior tendencies, allowing a company to make better decisions regarding growth, products, and implementation.

Consumer India Book PDF/Epub Download

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager – India WPP India in many ways is a "Nation of Nations." So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive - Automotive Division Mahindra & Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a "sutradaar" telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the "computerji" he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where "and" trumps "or." Against the cliché "change is the only constant," he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym