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Ca Hvertising

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Cashvertising

Cashvertising Book
Author : Drew Eric Whitman
Publisher : Career PressInc
Release : 2008-10
ISBN : 9781601630322
File Size : 45,5 Mb
Language : En, Es, Fr and De

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Book Summary :

Provides comparisons between different types of ads and their success rates in percentages, tips for making a headline in ad work, a look at the benefits of captions under photos, tricks for making people respond to an ad, guidelines on things that should never be written in an ad, and more. Original.

Ca hvertising

Ca hvertising Book
Author : Drew Eric Whitman
Publisher : Red Wheel/Weiser
Release : 2008-11-15
ISBN : 1601638876
File Size : 20,6 Mb
Language : En, Es, Fr and De

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Book Summary :

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say "Sneaky" ways to persuade people to respond Effective tricks for writing "magnetic" headlines What mistakes to avoid...at all costs! What you should always/never do in your ads Expert formulas, guidance, tips and strategies

Words that Sell

Words that Sell Book
Author : Richard Bayan
Publisher : McGraw-Hill Companies
Release : 1987
ISBN : 9780809247998
File Size : 28,7 Mb
Language : En, Es, Fr and De

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Book Summary :

"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.

Badvertising

Badvertising Book
Author : Jim Morris
Publisher : Red Wheel/Weiser
Release : 2021-05-01
ISBN : 1632657511
File Size : 35,8 Mb
Language : En, Es, Fr and De

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Book Summary :

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. “How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst “Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers. Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.

The Revenue Marketing Book

The Revenue Marketing Book Book
Author : Yaagneshwaran Ganesh
Publisher : Notion Press
Release : 2020-05-09
ISBN : 1648926207
File Size : 42,6 Mb
Language : En, Es, Fr and De

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Book Summary :

The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team. - Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness “A must-read operating manual for marketers who want to deliver exponential revenue.” - Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world “All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.” - Vinod Muthukrishnan, Chief Growth Officer at Cisco It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.

Comandante Che

Comandante Che Book
Author : Paul J. Dosal
Publisher : Penn State Press
Release : 2010-11-01
ISBN : 9780271046433
File Size : 37,8 Mb
Language : En, Es, Fr and De

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Book Summary :

The victory of Fidel Castro&’s rebel army in Cuba was due in no small part to the training, strategy, and leadership provided by Ernesto Che Guevara. Despite the deluge of biographies, memoirs, and documentaries that appeared in 1997 on the thirtieth anniversary of Guevara&’s death, his military career remains shrouded in mystery. Comandante Che is the first book designed specifically to provide an objective evaluation of Guevara&’s record as a guerrilla soldier, commander, and strategist from his first skirmish in Cuba to his defeat in Bolivia eleven years later. Using new evidence from Guevara&’s previously unpublished campaign diaries and declassified CIA documents, Paul Dosal reassesses Guevara&’s impact as a guerrilla warrior and theorist, comparing his accomplishments with those of other guerrilla leaders with whom he has been ranked, including Colonel T. E. Lawrence, Mao Tse-Tung, and General Vo Nguyen Giap. This reassessment reveals that Guevara was often underrated as a conventional military strategist, overrated as a guerrilla commander, and misrepresented as a guerrilla theorist. Guevara achieved his greatest military victory by applying a conventional military strategy in the final stages of the Cuban Revolution, orchestrating the defensive campaign that held off the Cuban army in the summer of 1958. As a guerrilla commander, he scored impressive victories in ambush after ambush in Bolivia, but in winning the battles he lost the war. He violated most of his own precepts during the Bolivian campaign, compelling analysts to question the validity of both his strategies and his command skills. Though he is credited with developing foco theory, Guevara never attempted to advance a new theory of guerrilla warfare. He was a fighter, not a theorist. He wanted to defeat American imperialism by launching guerrilla campaigns simultaneously in Asia, Africa, and Latin America, but his tricontinental strategy resulted in failures first in the Congo and then in Bolivia. Comandante Che presents the full record of Guevara&’s successes and failures, separating myth from reality about one of the twentieth century&’s most controversial revolutionary figures.

Storyworthy

Storyworthy Book
Author : Matthew Dicks
Publisher : New World Library
Release : 2018-05-15
ISBN : 1608685497
File Size : 36,5 Mb
Language : En, Es, Fr and De

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Book Summary :

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small). He shows that anyone can learn to be an appealing storyteller, that everyone has something “storyworthy” to express, and, perhaps most important, that the act of creating and telling a tale is a powerful way of understanding and enhancing your own life.

Lost and Founder

Lost and Founder Book
Author : Rand Fishkin
Publisher : Penguin
Release : 2018-04-24
ISBN : 0735213348
File Size : 33,9 Mb
Language : En, Es, Fr and De

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Book Summary :

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.