Skip to main content

Building Consumer Brand Relationship In Luxury Brand Management

Download Building Consumer Brand Relationship In Luxury Brand Management Full eBooks in PDF, EPUB, and kindle. Building Consumer Brand Relationship In Luxury Brand Management is one my favorite book and give us some inspiration, very enjoy to read. you could read this book anywhere anytime directly from your device. This site is like a library, Use search box in the widget to get ebook that you want.

Building Consumer Brand Relationship in Luxury Brand Management

Building Consumer Brand Relationship in Luxury Brand Management Book
Author : Rodrigues, Paula,Borges, Ana Pinto
Publisher : IGI Global
Release : 2020-10-23
ISBN : 179984370X
File Size : 28,5 Mb
Language : En, Es, Fr and De

DOWNLOAD

Book Summary :

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.

Building Consumer Brand Relationship in Luxury Brand Management

Building Consumer Brand Relationship in Luxury Brand Management Book
Author : Paula Rodrigues,Ana Pinto Borges
Publisher : Unknown
Release : 2020
ISBN : 9781799843696
File Size : 50,9 Mb
Language : En, Es, Fr and De

DOWNLOAD

Book Summary :

"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--

Strong Brands Strong Relationships

Strong Brands  Strong Relationships Book
Author : Susan Fournier,Michael J Breazeale,Jill Avery
Publisher : Routledge
Release : 2015-06-12
ISBN : 1317662342
File Size : 48,6 Mb
Language : En, Es, Fr and De

DOWNLOAD

Book Summary :

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle perspective. While the first volume focused on positive relationship benefits, this collection explores dysfunctional dynamics, adversarial and politically-charged relationships, and those that are harmful to well-being. Evocative constructs are leveraged, including secrets, betrayals, anthropomorphism, lying, infidelity, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics, as well as managers responsible for stewarding brands.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Research Anthology on Social Media Advertising and Building Consumer Relationships Book
Author : Management Association, Information Resources
Publisher : IGI Global
Release : 2022-05-13
ISBN : 1668462885
File Size : 22,9 Mb
Language : En, Es, Fr and De

DOWNLOAD

Book Summary :

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Research Handbook on Brand Co Creation

Research Handbook on Brand Co Creation Book
Author : Markovic, Stefan,Gyrd-Jones, Richard,von Wallpach, Sylvia,Lindgreen, Adam
Publisher : Edward Elgar Publishing
Release : 2022-03-10
ISBN : 1839105429
File Size : 32,7 Mb
Language : En, Es, Fr and De

DOWNLOAD

Book Summary :

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

New Techniques for Brand Management in the Healthcare Sector

New Techniques for Brand Management in the Healthcare Sector Book
Author : Borges, Ana Pinto,Rodrigues, Paula
Publisher : IGI Global
Release : 2021-01-29
ISBN : 1799830365
File Size : 35,9 Mb
Language : En, Es, Fr and De

DOWNLOAD

Book Summary :

Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Mixed Method Research Design

Mixed Method Research Design Book
Author : S. Sreejesh,Sanjay Mohapatra
Publisher : Springer Science & Business Media
Release : 2013-11-19
ISBN : 3319026879
File Size : 52,5 Mb
Language : En, Es, Fr and De

DOWNLOAD

Book Summary :

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs. Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice.

Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics

Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics Book
Author : Omeraki Çekirdekci, ?ahver,?ngün Kark??, Özlem,Gönülta?, Suna
Publisher : IGI Global
Release : 2021-11-26
ISBN : 179988676X
File Size : 43,9 Mb
Language : En, Es, Fr and De

DOWNLOAD

Book Summary :

The COVID-19 pandemic shook the world to its core. After a brief pause, organizations of all kinds had to adapt to the new circumstances given to them with very little time. The presence of the pandemic caused multiple threats that caused several disruptions to the norms, beliefs, and practices in various domains of everyday life. Both from macro and micro perspectives, individuals, households, markets, institutions, and governments developed strategies to respond to the new environment—responses that hope to eliminate or at least decrease the threats of the COVID-19 pandemic. The Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics explores the COVID-19 pandemic from an interdisciplinary perspective and determines how future pandemics may impact society. Beginning as a health threat, the pandemic has led the way to economic, social, psychological, political, and informational crises necessitating the examination of the phenomenon from different academic disciplines. Covering topics such as distance education, human security, and predictions, this handbook of research is an essential resource for scholars, managers, media representatives, governors, health officials, government officials, policymakers, students, professors, researchers, and academicians.