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Brand Protection And The Global Risk Of Product Counterfeits

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Brand Protection and the Global Risk of Product Counterfeits

Brand Protection and the Global Risk of Product Counterfeits Book
Author : Jeremy M. Wilson
Publisher : Edward Elgar Publishing
Release : 2022-07-19
ISBN : 9781839105814
File Size : 47,8 Mb
Language : En, Es, Fr and De

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Book Summary :

Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does. This total business solution provides a framework for building and advancing brand protection programs that are strategic, comprehensive, and evidence based. Coupling perspectives and illustrations from several academic disciplines and industries, this book serves as a road map or blueprint for companies to develop and implement a proactive strategy to protect their brands. It serves as a guide to help firms continuously learn, innovate, and efficiently allocate resources in a way that maximizes brand protection performance. Graduate and executive education programs and scholars in business, law and criminal justice will benefit from adopting Brand Protection and the Global Risk of Product Counterfeits as course reading, research or a valued addition to their personal library. Brand protection practitioners in firms large and small, working in brand protection, security, supply chain, legal, quality assurance, packaging, C-suite, marketing, sales, and related areas will find this book essential in helping them develop a roadmap for establishing a robust brand protection program and take their existing brand protection to the next level of effectiveness and efficiency.

Brand Protection and the Global Risk of Product Counterfeits

Brand Protection and the Global Risk of Product Counterfeits Book
Author : Wilson, Jeremy M.
Publisher : Edward Elgar Publishing
Release : 2022-07-19
ISBN : 1839105828
File Size : 28,5 Mb
Language : En, Es, Fr and De

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Book Summary :

Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.

The Economic Impact of Counterfeiting and Piracy

The Economic Impact of Counterfeiting and Piracy Book
Author : OECD
Publisher : OECD Publishing
Release : 2008-06-19
ISBN : 926404552X
File Size : 25,5 Mb
Language : En, Es, Fr and De

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Book Summary :

This study develops and applies a rigorous methodology to estimate the incidence of counterfeit and pirated items in world trade.

Fashion Industry

Fashion Industry Book
Author : Riccardo Beltramo,Annalisa Romani,Paolo Cantore
Publisher : BoD – Books on Demand
Release : 2020-02-05
ISBN : 1789841194
File Size : 55,6 Mb
Language : En, Es, Fr and De

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Book Summary :

Fashion is a lot more than providing an answer to primary needs. It is a way of communication, of distinction, of proclaiming a unique taste and expressing the belonging to a group. Sometimes to an exclusive group. Currently, the fashion industry is moving towards hyperspace, to a multidimensional world that is springing from the integration of smart textiles and wearable technologies. It is far beyond aesthetics. New properties of smart textiles let designers experiment with astonishing forms and expressions. There are also surprising contrasts and challenges: a new life for natural fibers, sustainable fabrics and dyeing techniques, rediscovered by eco-fashion, and "artificial apparel," made of wearable electronic components. How is this revolution affecting the strategies of the fashion industry?

Trademark Counterfeiting

Trademark Counterfeiting Book
Author : George W. Abbott,Lee S. Sporn
Publisher : Aspen Publishers
Release : 1999
ISBN : 0987650XXX
File Size : 39,8 Mb
Language : En, Es, Fr and De

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Book Summary :

An insider's analysis on the law and enforcement of trademarks from developing an effective anticounterfeiting program to using customs enforcement to stop counterfeit goods from entering the marketplace to punishing counterfeiters in the courtroom. You'll find comprehensive coverage of trademark counterfeiting law written by legal and enforcement IACC members, from seasoned attorneys to corporate counsel. You'll also find all the tools you need to enforce your trademark. Coverage includes: expert analysis of the law of trademark protection the use of technology for security how to use investigators public relations issues custom enforcement agencies structure courtroom strategies and more You'll find practical discussions and comprehensive analysis on trademark counterfeiting brought together by a team of experience legal and enforcement experts to help you protect and enforce trademark rights-through federal and state criminal and civil laws, through the U.S. Customs Service, and through internal corporate procedures. This unique guide brings you up-to-date coverage of the laws And The procedures you must follow to prevent trademark counterfeiting. it is a one-stop resource of valuable practice aids at your fingertips. You'll also find analysis of case law and statutes, sample forms and documents, and other tools to save you research and drafting time. Always Current TRADEMARK COUNTERFEITING is completely up-to-date. But to make sure you're always abreast of the latest legal developments, you will automatically receive -- risk-free with no obligation to purchase -- updates and/ or new editions. You will be billed separately at the then-current price. Upon receipt, you will have 30 days to purchase or return. Of course, you may cancel this automatic supplementation program at any time simply by notifying Aspen Publishers in writing.

Handbook of Research on Managing Information Systems in Developing Economies

Handbook of Research on Managing Information Systems in Developing Economies Book
Author : Boateng, Richard
Publisher : IGI Global
Release : 2020-04-17
ISBN : 1799826112
File Size : 48,7 Mb
Language : En, Es, Fr and De

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Book Summary :

Technology provides accessibility otherwise unavailable to the people who can benefit from it the most. As new digital tools become less expensive and more widely available, research and real-world cases that examine the union between emergent countries and information systems are essential in determining the next steps for these nations. The Handbook of Research on Managing Information Systems in Developing Economies is a pivotal reference source that explores the effects of technological data handling within developing economies. Covering a broad range of topics such as emerging digital technologies, socio-economic development, and technology startups, this book is ideally designed for software programmers, policymakers, practitioners, educators, academicians, students, and researchers.

Product Counterfeiting

Product Counterfeiting Book
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
Publisher : Unknown
Release : 2005
ISBN : 0987650XXX
File Size : 29,6 Mb
Language : En, Es, Fr and De

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Book Summary :

Download Product Counterfeiting book written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection and published by with total hardcover pages 58 . Available in PDF, EPUB, and Kindle, read book directly with any devices anywhere and anytime.

Handbook of Research on Counterfeiting and Illicit Trade

Handbook of Research on Counterfeiting and Illicit Trade Book
Author : Peggy E. Chaudhry
Publisher : Edward Elgar Publishing
Release : 2017-07-28
ISBN : 1785366459
File Size : 48,5 Mb
Language : En, Es, Fr and De

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Book Summary :

This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection.